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Jeff Nowak

oat foundry news

From pretzel vending machine to old-school signs, meet former Drexel students building cool stuff

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Inside a former ammunition plant in one of Philadelphia’s river wards, the tick-tick-tick-tick would be instantly recognized by any 30th Street Station regular.

Split-flap boards!

On a recent afternoon, two were hanging on a workshop wall in design-and-build firm Oat Foundry’s new headquarters in Bridesburg, their motor-driven carousels of letters and numbers imprinted on die-cut plastic flaps spinning out test messages. Soon, those would be shipped to a brewpub in Saskatchewan and a trade show in Germany…

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FEB 15

Moxy Chattanooga Old School Split Flap Display

Moxy Chattanooga – Old School Split Flap Display

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Moxy Chattanooga Hotel Revives Local History & Engages its Guests with an Old School Split Flap Display

A New Kind of Hospitality

Moxy Hotels prides itself on being different. To start, guests at the millennial-focused hospitality brand check-in at the bar instead of a standard counter, and receive a complimentary cocktail while doing so.

Featuring larger-than-average common spaces, the hotel encourages guests to spend more time in the lobby, and less time in their individual rooms. Referring to their common space as “a living room with a bartender,” patrons enjoy eating, drinking, socializing, napping, and posting on social media – together.

When designing Moxy Chattanooga in Chattanooga, Tennessee, management wanted to create a lobby that not only gives millennials the fun, engaging experience that the brand is known for, but also connects them with the city’s history. In short, they wanted to create a unique memory for travelers that can only be had in Chattanooga at the Moxy.

Moxy Chattanooga Old School Split Flap Display
Moxy Chattanooga Old School Split Flap Display
Moxy Chattanooga Old School Split Flap Display

Building on Local Heritage

Located next to railroad tracks and featuring a yellow railcar converted into an outdoor bar, Moxy Chattanooga designed the entire hotel with a modern spin on its railroad-rich history. To do so, they needed a standout showcase design element that would effectively tie in the old with the new and give travelers all the more reason to hang out in the lobby.

That addition was a 6 row by 24 column Oat Foundry Split Flap Display – a modern take on the old train station displays of the past. The display creates an element of anticipation as the flaps turn – like those felt by 20th-century station train travelers – captivating the new generation of guests and making for the perfect “Instagrammable” moment. The new Split Flap Display showcases greetings to groups, info about local events, and any other information.

Moxy Chattanooga Split Flap

Setting Itself Apart

By integrating the Split Flap Display into their lobby design, Moxy Chattanooga has differentiated themselves not just from other hotels, but from other Moxy hotels across the country, all while paying homage to its location.

Are you interested in connecting your hospitality venue to its location and engaging your guests? Contact us!

Ready To Stand Out?

  Reach Out To Us


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David Chang’s new Momofuku noodle bar excites the senses with a throwback Split Flap Display

Standing Out

After the wild success of the Momofuku Noodle Bar in New York City’s East Village, celebrity chef David Chang recently launched his second location to rave reviews in the Time Warner Center at Columbus Circle, a bustling skyscraper and premier shopping destination. Continuing to evoke the hip ambiance of his first restaurant, the new uptown location is a souped-up sophomore effort that excites every sense with sights, smells, sounds, textures and flavors.

Standing out in New York – which has around 24,000 eateries – requires restaurateurs to offer excellent food, but also provide a novel environment where guests feel like there’s something special, such defining architecture or exciting design elements.

momofuku noodle bar columbus circle

To help guests savor every moment and to create a unique dining experience that aligns with their already successful brand, the visionaries at Momofuku considered every aspect of the new restaurant, starting with the menu. That’s how they landed on an Oat Foundry Split Flap display: a new modern take on the nostalgic ‘train station board’ that serves as an engaging focal point for all dining patrons.

Momofuku Noodle bar Split Flap

Grabbing Attention

The Oat Foundry Split Flap display delivers uniqueness in spades, giving guests an ‘Instagrammable’ moment as soon as they walk through the doors of the new Momofuku Noodle Bar. As local foodies and sightseers bustle into the space  – which looks like an updated take on the classic diner aesthetic – they’re introduced to the comforting ‘thwip-thwip-thwip’ of the rotating flaps that evoke a feeling found outside of mid-20th-century train stations and airports.

The custom-designed display has 4 rows of 32 flaps that constantly rotate menu items with pricing and availability updates (since top items often sell out due to popularity). When flaps on the board are unoccupied by letters or numbers, they each display the Momofuku peach logo, adding a cool branding opportunity.

Tour the Momofuku Noodle Bar

Photos: Alex Staniloff of EATER New York

Something to Share

The split flap display gives customers a focal point in which to share photos and videos on social media while sitting at the restaurant’s booths. Since the restaurant’s open in November 2018, the split flap display has already flooded Instagram and Facebook, eliciting comments and likes for the purely non-food attraction.

As the second Momofuku restaurant to feature an Oat Foundry Split Flap display following the Los Angeles Momofuku Milk Bar location earlier in 2018, Oat Foundry is proud to continue creating unique experiences with technology that dazzles customers and keeps them coming back for more.

Split Flap for Hospitality Venues

Ready to make a statement in your bar or restaurant?

Contact us to learn more about our unique Split Flap display activations!

Ready To Stand Out?

  Reach Out To Us