All Posts By

Jeff Nowak

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Starbucks Reserve – Punto Valle

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Creating and upscale experience

The Starbucks Reserve aims to achieve the highest level of coffee quality. Their luxury experience offers customers a selection of uniquely roasted coffees that are brewed, blended, aged, and infused on-site to create surprising tastes.

In shopping malls around the world, Starbucks Reserve Bars are opening alongside luxury retailers like Gucci, Coach, Kate Spade, and more, thereby associating their experience with high-end fashion brands.

When designing a new location in the Punto Valle mall in Monterrey, Mexico — one of the most upscale shopping centers in the country — Starbucks Reserve wanted to create a new kind of luxury experience that engages all of the senses and differentiates them from other retailers.

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Standing Out

To accomplish their goals, Starbucks Reserve reached out to Oat Foundry to design a 3-row-by-24-column Split Flap Display. The smart train-station Flickerboard with individual flaps that clack and change to show new messages was a perfect match for the chic roastery.

New coffee offerings are instantly sent to the display from an iPad on-site, allowing managers to easily display what’s available on any given day, and provide customers with an entirely new experience.

The Oat Foundry Split Flap Display not only helps Starbucks Reserve to stand out among other luxury shopping destinations, but it creates an atmosphere that activates all of the senses — including sound. Guests can see, smell, and taste the coffee, and, now, they can hear the Flickerboard clacking, creating a multi-sensory engagement unique to only Starbucks Reserve in the Punto Valle mall.

The Reserve Bar

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Inform & Interact with guests

Oat Foundry’s Split Flap Displays (Flickerboard) engage the senses and create an environment that keeps guests coming back for more. If you would like to learn more about Split Flap displays, contact us.

If you would like to learn more about Split Flap displays, contact us.

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Flight Centre Split Flap_1

Flight Centre Office

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New los angeles flight centre office brings travel to life with an engaging Split Flap Display

Creating New Experiences

Known for offering the best prices on airfare and hotels around the globe, Flight Centre designs the ultimate vacation packages for its customers. In a crowded marketplace, the globally expanding company distinguishes itself by offering customers unbeatable value and unmatched travel consultant expertise.

That’s why, when designing the Los Angeles office, they wanted to create a unique experience that aligns with their brand reputation, and begins, quite literally, as soon as guests walk through the door.

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The Journey Begins

First and foremost, they wanted to evoke the look and feel of travel, as they do in every corporate office, and make a big statement that provides guests with the ultimate travel inspiration.

To do that, they invested in an Oat Foundry Split Flap Display, a 21st-century version of the nostalgic ‘flickerboard’ that was a mainstay in 20th-century travel terminals. Originally used to display flight times, destinations, gates, and terminal information.

Oat Foundry built a 6-row-by-24 column Split Flap Display to welcome guests in Flight Centre’s main lobby. The display greets visitors and immediately transports them to another time and place.

In addition to engaging guests, the Split Flap Display also matches the tone of Flight Centre’s corporate culture, perfectly blending their fun, open environment and passion for travel that has led to their continued success.

While the exciting sound of the flaps clacking is the same of yesteryear, Oat Foundry’s Split Flap Display is smart, allowing Flight Centre to easily change and automate messages from the web-based application.

Split Flap In Action

Engage Visitors with a Split Flap Display

Split Flap Displays are a fantastic way to embody the feeling of travel. Oat Foundry custom builds Split Flap displays for offices, retails locations, and more!

If you would like to learn more about Split Flap displays, contact us.

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Phillies Split Flap

Inside Citizens Bank Park for 2019

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Split Flap for the Philadelphia Phillies and Pass & Stow.

For those cooler spring nights, you can sit inside at Pass and Stow. Behind the bar is a flipboard made especially for Citizens Bank Park by Oat Foundry, a local company.

In an homage to the old sign at 30th Street Station, the flipboard will cycle through with score updates and memorable images from team history.

Read More

MAR 26

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NEOPERL + Split Flap @ISH 2019 Conference

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NEOPERL uses Split Flap displays to engage, excite & inform visitor at ISH tradeshow

Setting Goals

Known for providing innovative drinking water solutions for the plumbing industry, German-Swiss company NEOPERL offers products that shape the water stream, regulate the flow rate and protect drinking water. Since the company was founded in 1959, NEOPERL has expanded the business to over fifteen countries worldwide and is still growing to this day.

When planning for the ISH 2019 show in Germany, NEOPERL wanted their booth to accurately and effectively portray the company message and history, while also incorporating an interactive element for guests.

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Neoperl Split Flap

The Road ISH 2019

To tie each of these elements together, NEOPERL incorporated a travel theme into their booth design to help showcase the company’s worldwide presence and growth. Because of the nostalgic sense of travel that comes with the Split Flap and the smart capabilities of Oat Foundry’s display’s specifically, NEOPERL enlisted our help. We built one customized display and provided one rental to incorporate into their ISH booth.

Idea to reality

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Engaging trade show attendees

The first display, a 6R x 32C Split Flap rental, sat front and center in their booth at the show. Using the Split Flap web-based application, the display presented pre-programmed information about NEOPERL’s expansion over the years – showing countries and the year that they started doing business there. The Oat Foundry Split Flap allowed NEOPERL to present the company’s history and progress to booth visitors, while also aesthetically tying it back to their travel theme.

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The second display, a custom 3R x 24C Split Flap, acted as a fun, interactive, travel-themed “selfie station,” which sat above an airport waiting area themed set-up. To allow guests to interact with the display, Oat Foundry built a custom version of the standard web app with NEOPERL’s branding, which made it easy for anyone at the conference to walk up, type in their message, whether it be a name or saying, and take a photo with their friends in front of the display.

Through both Split Flaps, NEOPERL was able to communicate, inform and engage with visitors at one of their most important trade shows of the year, while also staying true to their booth’s overall travel theme.

Inform & Interact with guests

Split Flap Displays are a great way to inform and interact with guests at an event or trade show. Oat Foundry is happy to help you rent or customize a display to fit your needs.

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If you would like to learn more about Split Flap displays, contact us.

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Flap Board Display memphis

From Bus Station to Hilton Garden Inn

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Oat Foundry Flap Board Ties New Memphis Hilton Garden Inn to its Transit “Routes”

Transforming Downtown

From 1950 to 2011, the site of the new downtown Hilton Garden Inn Memphis was home to the city’s Greyhound Bus Station. A gateway to Downtown Memphis, the station was a hub for local travelers and visitors. In an effort to keep the element of travel alive in downtown after the Greyhound station moved to the Memphis Area Transit Authority and to improve the area in the heart of the city, a Hilton Garden Inn was erected in its place.

The new seven floor hotel houses 150 rooms, a fitness center, indoor pool and a slew of meeting and event spaces – which is to be expected from the brand. But when opening this specific Hilton Garden Inn, the owners wanted to create a lifestyle brand that offers visitors, a unique, local feel.

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Traveling Back in Time

When building out the design of the hotel’s main spaces, including the lobby, reception, restaurant and the hotel’s upscale gin bar – The Greyhound, the design firm, 1213ID wanted to honor the history of the site and at the same time, incorporate elements of the city’s deep musical roots.

Greetings from 1950!

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(postcard from Memphis bus station gift shop)

Blending past and present

Playing up the travel theme, 1213ID installed a 4 row by 24 column Split Flap Display in the hotel’s dining area to act as a notice board for guests visiting the music city and add an element of nostalgia to the space. Reminiscent of an old-school bus station arrival and departures board, the Oat Foundry Split Flap Displays a range of fun welcome messages for guests and promotes upcoming local music events. Giving the hotel a platform to easily interact with guests, while also tying into the location’s transit roots, the Oat Foundry Split Flap display adds a unique and local element to Memphis’ new Hilton Garden Inn.

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Add a nostalgic element to your space

Split Flap Displays are a great way to add an air of nostalgia and simplicity to your hospitality space. Oat Foundry displays are completely customizable in font, size and color, to fit any application or brand identity.

If interested in exploring the opportunity of incorporating a Split Flap display into your next project, contact us here.

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