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Jeff Nowak

grow with google

Grow with Google NYC – Surface Magazine

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This Is What Happens When Google Creates a Schoolhouse

The tech giant’s Grow With Google education center in New York City mixes retro analog styling with a plugged-in wifi flavor.

Anyone who grew up with the privilege of traditional education shares certain memories and a familiarity with certain forms: the chair-desk combos, the look of the—usually—linoleum floors, the hallways covered in bulletin boards, student art, and safety posters. As good, bad, or confusing as school might have been for any of us, there’s something reassuring and natural about working with those old design motifs.

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July 18

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Grow with Google – DesignMilk

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“Grow with Google” Plants the Seeds of Learning With Analog Design

It may seem ironic that one of the world’s largest and most influential technology companies has set up shop in New York City’s Chelsea with a free community venue characterized by analog design. Yet the Grow with Google Learning Center – envisioned to provide the community with free training, tools, and events to help individuals grow their skills, careers, or businesses – is intentionally and strategically low-key in its hi-tech aims.

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July 17

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Capital One Identiverse Feature

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Capital One Banks on a mixture of Analog and Digital to Stand out at Identiverse


Identiverse, the premiere trade show and conference for the digital identity industry, attracts thousands of attendees each June. This year Capital One showed up at the show as more than just a sponsor: they came with identity verification solutions of their own.

Capital One wanted to drive attention to their new product, Confyrm, an online identity authentication solution built in-house. Although the product launch is undoubtedly big, the booth space was not; the design team had one 8’ tall x 20’ long wall to work with to tell their story – forcing them to find a way to make a major impact within a small surface area.

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With little space and a big mission, they knew they had to create perfect ‘wow’ moment – one that would entice attendees to take a closer look at their new product, while also telling their brand story. That’s how they came upon Oat Foundry, who was able to deliver the versatile, eye-catching element that Capital One was looking for with a Split Flap display.


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A Word from the Designers

“The display was a home run for us. It allowed us to keep the overall visuals simple while getting a bunch of different messages out there. We were also able to program screens to show the dates and times that Capital One associates were giving talks, which helped drive traffic to those. As we were setting up and programming the display, folks from other booths were constantly walking over to check it out.”

– Senior Creative Team, Capital One


The Split Flap display perfectly outfitted the small space, serving as a simple yet visual centerpiece. The Split Flap, reminiscent of the flickerboards of the early 20th century, worked both as a design element as well as a means to communicate practical information.

Using the display to demonstrate customers’ trust in the brand, the Split Flap clacked continuously on the show floor with the number of customers, in the millions, that Capital One continues to serve. The display was also programmed to showcase the dates and times that Capital One associates were delivering presentations, helping to drive traffic to events.

Throughout the show, attendees stood transfixed as the display’s flaps clacked and turned to form new messages – creating a moment of magic that a digital screen could not.

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Inform & Engage Guests

Rent an Oat Foundry Split Flap display to engage with guests at your next trade show. Click here to learn more. 

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Condé Nast Features Split Flap Display

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Ever want to know how much a luxury condo in a major metropolitan area really costs? Architectural Digest, a Condé Nast publication, launched a new video series on just that entitled, “Amateur to Real Estate Agent.”

In their first video episode, Real Estate Agent Leonard Steinberg challenges three people – an apartment renter, an apartment owner and a real estate expert – to try to guess how much a luxury New York City condo recently sold for. Throughout the video, Steinberg reveals more and more details to them, like location and size, as they continue revising their guesses.

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When designing the video series, producer Jeffrey Kornberg wanted to engage the YouTube audience in a unique way by involving a visual element that differs from the norm, and feeds into the natural anticipation of the guessing game. To do so, they rented a Split Flap display to reveal the true amounts.


The Split Flap display successfully introduces new scenes and topics on the show, with messages like “First Guess”, “Second Guess,” and so on. As the three participants continue to revise their guesses based on the information divulged, the Split Flap adjusts the corresponding numbers – creating a fun and engaging element.

The Oat Foundry Split Flap Display creates the ultimate moment of suspense at the video’s culmination, or the “Final Guess”, where after being shown the blueprints, photos, and location, the condo price is finally divulged.

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As Steinberg reveals the price of the condo, the flaps clack and turn, creating a moment of anticipation as the audience locks in on the display. The board finally arrives at the price of the condo – proving all participants wrong!

The Split Flap, reminiscent of the flicker boards of the early 20th century, builds suspense as it delays information. It’s flaps loudly clack, creating a distinct moment in time as the audience waits for the final answer. Successfully linking sight and sound with the game’s premise, the Split Flap engages the viewer completely – unlike CGI or simple graphics commonly used today on similar programs.


Rent an Oat Foundry Split Flap display today to add a distinct element to your content. Click here to learn more.

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Shakespeare & Co. Featured In Design:Retail June Issue

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“New York City’s Shakespeare & Co. has been defying the odds for two decades as a successful independent bookstore, partly thanks to their carefully curated mix of nostalgia, modern technologies, and coffee. The store became well-known for being one of the few U.S. bookstores with an Espresso Book Machine that can print any paperback on-demand in the time it takes to make an espresso, which guests can also purchase at the in-store cafe…”

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