ARCHITECTURAL DIGEST OFFERS UP AN OAT FOUNDRY SPLIT FLAP DISPLAY FOR NEW REAL ESTATE VIDEO SERIES
THE PRICE IS (PROBABLY NOT) RIGHT
Ever want to know how much a luxury condo in a major metropolitan area really costs? Architectural Digest, a Condé Nast publication, launched a new video series on just that entitled, “Amateur to Real Estate Agent.”
In their first video episode, Real Estate Agent Leonard Steinberg challenges three people – an apartment renter, an apartment owner and a real estate expert – to try to guess how much a luxury New York City condo recently sold for. Throughout the video, Steinberg reveals more and more details to them, like location and size, as they continue revising their guesses.
When designing the video series, producer Jeffrey Kornberg wanted to engage the YouTube audience in a unique way by involving a visual element that differs from the norm, and feeds into the natural anticipation of the guessing game. To do so, they rented a Split Flap display to reveal the true amounts.
A GUESSING GAME
The Split Flap display successfully introduces new scenes and topics on the show, with messages like “First Guess”, “Second Guess,” and so on. As the three participants continue to revise their guesses based on the information divulged, the Split Flap adjusts the corresponding numbers – creating a fun and engaging element.
The Oat Foundry Split Flap Display creates the ultimate moment of suspense at the video’s culmination, or the “Final Guess”, where after being shown the blueprints, photos, and location, the condo price is finally divulged.
As Steinberg reveals the price of the condo, the flaps clack and turn, creating a moment of anticipation as the audience locks in on the display. The board finally arrives at the price of the condo – proving all participants wrong!
The Split Flap, reminiscent of the flicker boards of the early 20th century, builds suspense as it delays information. It’s flaps loudly clack, creating a distinct moment in time as the audience waits for the final answer. Successfully linking sight and sound with the game’s premise, the Split Flap engages the viewer completely – unlike CGI or simple graphics commonly used today on similar programs.
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