SXSW Activation Restores Faith in Banking
Changing The Way You Bank
In today’s economy, it’s hard to describe banking institutions and the internet as “trustworthy.” Capital One sought to change that at their interactive experience at South by Southwest. Mirror Show Management, a woman-owned business, partnered with Capital One to create a display inside Antone’s, a historic music venue in Austin, TX, that would captivate patrons at their SXSW activation.
Credit (Capital One)
Not Your Father’s Bank
Capital One sought to create an experience that celebrated future-forward thinking and showcased their product evolutions. What better way to accomplish this than to invite patrons to a banking branch of the future? Mirror Show Management took over the historic music venue in downtown Austin to exhibit an interactive experience and introduce the latest and greatest in online banking security.
Meet Eno
After discovering that more than 80% of Americans were concerned about their ability to protect their credit and debit information online, Capital One developed Eno, an intelligent assistant designed to provide Capital One cardholders with greater control and security. Staying true to a warm and welcoming environment, Eno was introduced to SXSW patrons through an interactive Split Flap Display.
Split Flap in action
Changing the Conversation
Oat Foundry was excited to collaborate with Mirror Show Management and Capital One to create an exciting and engaging platform for conversation. Visitors were polled about their banking habits and the results were displayed on a 6R x 32C Split Flap rental we provided. Our team was asked to use an MQTT protocol, an ISO standard publish-subscribe-based messaging procedure that works on top of the TCP/IP protocol. Typically, these are designed for connections with remote locations where a “small code footprint” is required or the network bandwidth is limited, making it ideal for Capital One’s set up at SXSW. MQTT enabled the Split Flap to update instantaneously from a data source – in this case, the split second you press something on the touchscreen the split flap updates from data being pushed to it.
