Welcome to the Block Party
Jameson is an Irish whiskey native to Dublin, but it’s a liquor that has matured in neighborhood bars across the United States. Whether you’re drinking it neat or sharing a pickle back with your friends, the brand has become synonymous with the people, places, and things that we’ve come to love about our neighborhoods. Jameson wanted to celebrate those bonds and memories in an exciting, nostalgic way.
By collaborating with Legacy, an experiential marketing agency, Jameson was able to capture the essence of a classic neighborhood block party through their #LoveThyNeighborhood campaign. In addition to celebrating the aspects that make each United States’ neighborhoods unique, Jameson sought to spread awareness about Keep America Beautiful, an organization that aims to inspire and educate members of a community to take action in beautifying their environment.
The first of their kind, these mock-block parties were centered around a beer garden experience in neighborhoods from San Diego to Nashville and Austin. Guests were invited to enjoy street food, unique Jameson Barrel Aged craft beers from their Drinking Buddies program, and live music by Jameson Music artists.
A Hint of Nostalgia
To truly capture that nostalgic feeling, Legacy Marketing rented a 3R x 24C Clacker Board from Oat Foundry for the #LoveThyNeighborhood events. The Split Flap was on stage at two locations of the tour – Nashville, TN and Austin, TX – and was used to announce the artists that were performing. At the end of each show, the Split Flap display revealed the next location. (i.e “up next, Texas!”)
Experience the Party
A Helping Hand