Google created the “Grow with Google Learning Center” to provide New Yorkers with a facility focused on growing skills, careers, and businesses. The designers, Jack Morton Worldwide, wanted a simple, modern-yet-sophisticated feel to their teaching environment. Guests are welcomed by a Split Flap in the lobby that acts as a live class schedule. As students and teachers walk about the lobby, the board updates class information in real-time while making the familiar clacking sound heard in train stations.
The Cayton Children’s Museum is a 21,000 square foot creativity hub that provides a unique learning environment for children. This one of a kind Museum uses a Split Flap board to deliver entertaining transitions with familiar quotes from greats such as Dr. Suesss and Eric Carle. While most exhibits are built entirely for children, the Split Flap exhibit offers a moment that can be shared by parents and their children. Click here to watch the display in action.
“Culture Under Attack” by The Imperial War Museum sends its guests back in time to experience life during WW2. The installation uses a Split Flap to provide guests with thought-provoking questions before proceeding through the exhibit and back in time to an era of artistic suppression. The Split Flap display was specifically chosen as an homage to the romantic mechanical technology of that era.
The Ritz-Carlton Philadelphia is a turn of the century experience through neoclassical architecture and rich history. Check-in, then walk into the marble elevator bank and you’ll be greeted by the familiar sound of Split Flap display. The display has become a welcome surprise for guests of all ages and has hosted the names of many newlywed couples.
Air France promoted the “Paris for Dessert” package in 2017 giving their guests a dinner that took them from New York to Paris (that night!). To highlight Air France’s love for taste and travel, they tied the two together using a Split-Flap display giving their guests a travel immersed atmosphere during their meal. The display was specifically used to reveal the names of the winners who would be soon on their way to Paris. Click here to see the results video.
Capital One needed a way to promote its digital identity experience at Identiverse. In a sea of vendor booths containing digital displays, Capital One stood out by using analog technology. Their use of a Split-Flap in a predominantly digital environment allowed them to separate from the pack and grab viewers’ attention with constant flipping motions and sounds.