New Samsung KX Experience Center Embraces the History of Coal Drops Yard
WHEN THE PAST & PRESENT CONVERGE
Samsung KX recently opened in Kings Cross’ Coal Drops Yard– one of London’s most popular shopping districts. The new 20,000 square foot experience center merges innovation, local culture, and history to create a place of discovery for guests. Once the marshalling yards of the industrial revolution, Coal Drops Yard used to be a place where trains were loaded with coal. The area’s transit history runs deep – and though for years following it’s been home to counter-culture artistic movements, rave parties, and more – its retail inhabitants have continued to recall much of the area’s original culture and history. When bringing the world’s most innovative technologies to the space for its new venture, Samsung made a point to also pay homage to history with key design elements that merge past and present. Fortunately, to do just that, they found U.S.-based design engineers Oat Foundry and commissioned them to build a retro-inspired split flap display that creates the perfect synergy between the technology of today and technology of yesteryear.
A Word from Samsung
“At Samsung KX, we created a space for the local community, but we went about it in a unique way. This destination is an incredible blend of local culture, face to face learning and innovation. We have redesigned our brand experience spaces to give consumers what they want – more dynamic, flexible locations where exploration is endless, and Samsung KX is a place where infinite possibilities are made real.”
– Y H Lee, Global CMO, Samsung Electronics