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Storytelling at the Imperial War Museum

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A Retro-Inspired Split Flap Display Evokes 20th Century Nostalgia at the Imperial War Museum



Culture Under Attack, the Imperial War Museum’s newest season of exhibitions, live music, performances and interventions, explores how war threatens not only lives – but culture, too.


Comprised of three free exhibitions – What Remains, Art in Exile and Rebel Sounds – the new season spans 100 years and reveals why some try to erase or exploit culture, while others risk everything to protect, celebrate and rebuild it.


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When designing Culture Under Attack, the museum’s design team knew that the key to powerful storytelling would be to engage visitors with the past in a contemporary way. To do that, they reached out to design firm Oat Foundry to build a custom, retro-inspired 4-by-24 Split Flap display to bring a unique sense of the past to life while prompting modern conversation in the present.

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Positioned in the space between the three exhibitions, the Split Flap display acts as an introduction to the season and poses questions to engage visitors with exhibition content.


The Split Flap addresses issues like, ‘is it okay to destroy culture in order to win a war?’, ‘should historic buildings be protected in conflict zones?’ and ‘should art be saved during war?’, among many others.


The sound of the display’s individual flaps spinning creates a seductive effect – deeply connecting visitors with the matter at hand.

Complementing this installation, the Split Flap display motif has also been broadcast digitally within the three exhibitions’ response rooms– designated spaces placed at the end of each exhibition where visitors can ‘agree’ or ‘disagree’ with the proposed questions, creating an entirely new level of engagement. Visitors can also see how their responses compare to others as well, inspiring discussion.

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Learn about how an Oat Foundry Split Flap display can play a critical role in your art installation & reach out today.

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Capital One Identiverse Feature

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Capital One Banks on a mixture of Analog and Digital to Stand out at Identiverse


Identiverse, the premiere trade show and conference for the digital identity industry, attracts thousands of attendees each June. This year Capital One showed up at the show as more than just a sponsor: they came with identity verification solutions of their own.

Capital One wanted to drive attention to their new product, Confyrm, an online identity authentication solution built in-house. Although the product launch is undoubtedly big, the booth space was not; the design team had one 8’ tall x 20’ long wall to work with to tell their story – forcing them to find a way to make a major impact within a small surface area.

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With little space and a big mission, they knew they had to create perfect ‘wow’ moment – one that would entice attendees to take a closer look at their new product, while also telling their brand story. That’s how they came upon Oat Foundry, who was able to deliver the versatile, eye-catching element that Capital One was looking for with a Split Flap display.


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A Word from the Designers

“The display was a home run for us. It allowed us to keep the overall visuals simple while getting a bunch of different messages out there. We were also able to program screens to show the dates and times that Capital One associates were giving talks, which helped drive traffic to those. As we were setting up and programming the display, folks from other booths were constantly walking over to check it out.”

– Senior Creative Team, Capital One


The Split Flap display perfectly outfitted the small space, serving as a simple yet visual centerpiece. The Split Flap, reminiscent of the flickerboards of the early 20th century, worked both as a design element as well as a means to communicate practical information.

Using the display to demonstrate customers’ trust in the brand, the Split Flap clacked continuously on the show floor with the number of customers, in the millions, that Capital One continues to serve. The display was also programmed to showcase the dates and times that Capital One associates were delivering presentations, helping to drive traffic to events.

Throughout the show, attendees stood transfixed as the display’s flaps clacked and turned to form new messages – creating a moment of magic that a digital screen could not.

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Inform & Engage Guests

Rent an Oat Foundry Split Flap display to engage with guests at your next trade show. Click here to learn more. 

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