Oat Foundry’s new three-dimensional analog art display that moves and flips into place. Chroma Flap, inspired by our flagship Split Flap display, transforms lobbies, offices, and physical spaces into sensory experiences. Created as an engaging, sustainable alternative to video walls and static architectural elements, Chroma Flap displays cascading animated patterns, vibrant color gradients, brand logos, and fun data visualizations, creating a one-of-a-kind choreographed, visual experience.
Learn more about the newest product in our family of analog technology, Chroma Flap, the all-color kinetic canvas.
SPECIFICATIONS
Chroma Flap Product Details
Dimensions
Customizable, depending on overall square footage.
Each module: 6 inches (height), 3 inches (width), 5.5 inches (depth)
Recommended starting square footage: 4.1 ft (height) x 7.8 ft (width) or 8 rows x 32 columns
Colors
Each module (tile, pixel) contains 50 different color flaps.
Customizations
– Overall Dimensions (by rows & columns)
– Flap Colors
– Frame Color
Speak to one of our sales reps for more specific details.
Lead Time
16-24 Weeks, depending on overall square footage.
Durability
Chroma Flap is a landmark installation, intended to last for years and years.
Warranty
Chroma Flap falls under Oat Foundry’s Five-Year Warranty
Read more >
Location
Chroma Flap is only rated for indoor installation.
Installation
Add-on services are available for commissioning up to full white-glove installation by our Oat Foundry team.
Sound
45dB to 70 dB, depending on the number of modules rotating at the same time. The sound of our Chroma Flap is often compared to white noise, such as a light rain.
FINISHES
Chroma Flap Customizations
Frame Color
Our standard frame color is classic black powder-coated sheet metal with a smooth finish. We offer custom powder-coating in the full RAL suite of colors as well as custom Pantone matching.
Flap Colors
Each module (pixel) features 50 individual color flaps, giving you complete creative control. Start with one of our carefully curated palettes, refine colors to align with your vision, or explore your own palette with 50 unique colors.
RAL 5003
RAL 6005
RAL 7000
RAL 1013
RAL 3005
RAL 8003
Sizing
Our recommended starting size is 8 Rows x 32 Columns (4 ft x 8 ft). Typically, spaces are built around Chroma Flap and integrated into the architecture. The modular element of Chroma Flap also makes it customizable to existing spaces.
Pictured: 16 Rows x 80 Columns
SOFTWARE
Chroma Flap’s Content Management System
Cost & Subscriptions
Included with the Chroma Flap purchase.
No monthly or annual fees.
Connectivity
Ethernet connection requested for installation. Chroma Flap’s CMS is cloud-based.
Single Sign-on (SSO)
Available upon request.
API
Optional
Use our API to connect and design your own features or connect a data source.
Features
– Scheduling one-time and recurring sequences
– Instant-send content at any time
– Upload images and graphics to be “pixelated” in your palette
– 30+ animation options
CERTIFICATIONS
Our Signage Standards
How Chroma Flap Works
Step #1: Upload image files to convert to your color scheme (e.g., public-domain art or a brand image). Users can also select ready-to-use wallpapers from our library.
Step #2: Send the converted art in real time or schedule it for a block of time, with functionality similar to Google Calendar.
Step #3: The color panels on the board flip and flow to display your visual using our analog (non-digital) tech.
Why Chroma Flap?
A Modular, Custom-Built Centerpiece
Chroma Flap, as a unit, is designed for permanence. The display is best used when recessed and/or built into the architectural and design plans for your space.
Aesthetic Design Drives Consumer Behavior
A study found that aesthetic hotel-lobby design elements significantly impact booking intention across generations. (International Journal of Hospitality Management)
Dynamic Visualizations Capture Attention
A 2024 study found that physical data visualizations are not only simpler to understand than digital screens but are also easier to remember. (Cornell University)
Turn-Key Installation
Chroma Flap is designed modularly, so the installation of your Chroma Flap is a straightforward series of repetitive tasks. Our team is available for installation services as needed.
Built to Evolve With Your Brand
Chroma Flap is an architectural element that evolves visually over time, offering a permanent moving canvas with the ability to refresh the visuals as much (or as little) as desired.
Switch Out and Schedule Visuals in a Snap
Like our other analog products, brand admins can swap out and schedule Chroma Flap visuals in our easy-to-use app, Portal. The web-based app is accessible from phone, tablet, or computer.
ANALOG ART IN MOTION
Expressing brand identity through interior design is inherently challenging. Sculptures and murals are visually striking, but static by nature, and often become obsolete as brands evolve, turning costly creative assets into dated artifacts. Digital screens, meanwhile, blur together; once you’ve seen one, you’ve seen them all.
Chroma Flap offers a different approach. Designed as experiential architecture, it brings spaces to life through motion, texture, and transformation. Watch the full video to see Chroma Flap transition from wallpaper to wallpaper, functioning as an analog screensaver for offices, lobbies, hotels, museums, and other public-facing environments.
Chroma Flap Use Cases
Pictured: 18 Rows x 64 Columns
Brand Statement Piece
Company headquarters and retail
Transform your headquarters or flagship store into an unforgettable expression of your brand. A brand statement piece instantly communicates your values, culture, and vision, creating a lasting first impression for clients, employees, and customers the moment they step inside.
Analog Tech for Offices
Pictured: 20 Rows x 40 Columns
Lobby Experience Wall
Residential buildings, hotels, resorts, and casinos
Welcome guests with a one-of-a-kind sensory lobby experience. From luxury residences to world-class resorts and casinos, this dynamic experience wall turns everyday arrivals into extraordinary moments, elevating your lobby into a space that informs and inspires.
Analog Tech for Hotels
Pictured: 10 Rows x 56 Columns
A Moving Mural
Community hubs, stadiums, museums, and universities
Bring your community together with a living work of art. Whether in a museum, stadium, or campus setting, a kinetic moving mural becomes a cultural landmark, sparking conversation, encouraging pride, and connecting with visitors without a screen.
Analog Tech for Stadiums
How Chroma Flap is Made & Shipped
Chroma Flap is crafted as a precision-engineered analog display, built from durable, high-quality materials designed to withstand years of continuous motion with minimal power draw. Each unit is custom-fabricated to meet the scale, branding, and design requirements of its environment, whether a corporate headquarters, luxury hotel, or cultural venue. Lead time currently starts at 16 weeks.
Prior to shipping, the display undergoes rigorous testing. The displays are carefully packaged, as we’ve delivered analog technology all over the world and have vast experience in both domestic and international shipping.
Flip the Script on Your Space
Chroma Flap transforms ordinary spaces into unforgettable experiences.
Book a demo today to learn how to build a display as unique as your brand.