Modern experiential architecture uses emotionally resonant design to create spaces with a sense of sequence, story, and multisensory cues. Prioritizing human function over aesthetics, experiential architecture focuses on how people feel in a space rather than just how it looks. In our experience, a strategically designed kinetic installation, such as Chroma Flap, can serve as a medium for mood, memory, and expression for enterprise brands. Explore our resources below to learn more.
Experiential Architecture Resources
From Split Flap to Full Color: Oat Foundry Introduces Chroma Flap
Oat Foundry officially launches Chroma Flap, a modular kinetic wall installation designed for architects and interior designers. With a kaleidoscope of cascading color, Chroma Flap acts as a kinetic canvas in lobbies and public spaces, using a curated palette to enhance brand identity through pixel-style art.
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Music and Architecture: The Relationship Between Sound and Space
Is sound the next differentiator in design? Brands are intentionally choosing white noise and soundscapes that enhance their public-facing environments. But this tactic isn’t new. Learn how sound and space have always influenced each other, and what’s vital to know in 2026.
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Custom Color Projects
Experiential Architecture FAQs
What is experiential architecture?
Experiential architecture is a human-centered approach to space. When designing buildings and spaces, experiential architecture prioritizes the quality of people’s lived experience—emotional, sensory, social, and cognitive—over form or aesthetics alone.
What are the core components of experiential architecture?
Rather than building material, think of experiential architecture as a sequence of experiences. From approach to entry to movement and even pause, the experience is carefully orchestrated through intentional space, light, material, and sound.
How does Chroma Flap fit into experiential architecture?
Chroma Flap is embedded into architecture and built to fit specific spaces and use cases. Rather than an afterthought, Chroma Flap is intentionally chosen to complement the core components of experiential design, from greeting visitors at entry to captivating them through movement and subtle sound. Learn more about Chroma Flap here.
How does Chroma Flap’s kinetic movement impact experiential architecture?
Multisensory design is a significant element of experiential architecture: From acoustics to scent to thermal comfort, the “senses” are orchestrated through furniture, decor, and fixtures so that the space is felt throughout the body, not just seen. Oat Foundry’s Chroma Flap uses kinetic motion to shift between pixel-style animations, creating a dimensional visual that attracts through sight and sound as the flaps fall into place.
What is the difference between experiential interior design and experiential architecture?
Experiential architecture shapes the overall spatial framework (structure, circulation, facade) as a choreographed experience, while experiential interior design curates what happens within that framework through atmosphere, furnishings, and sensory cues.
What are some examples of experiential architecture?
We have a few clients who have successfully explored experiential architecture. The Walker Center in Salt Lake City, for example, has a custom-embedded Split Flap with color-coded flaps and alphanumeric characters. The Split Flap is installed directly into the wall’s fascade. Nespresso in New York City’s Flatiron took this approach even further, with a palette of custom color flaps and alphanumeric characters that can “illustrate” the brand’s logo, as well as other pixel-style artwork, through a bespoke, fully-integrated split-flap display.