Click, Click, Play.
The Philadelphia Eagles faced communication challenges with their defensive coordinators during the 2019 NFL preseason, as they struggled to relay formations to players on the field. Using a stack of 27 large queue cards caused inefficiencies and slower play-calling during critical moments. To address this problem, Jim Schwartz, the Eagles’ Defensive Coordinator, proposed replacing the cards with a technological solution that could display plays with a press of a button. This idea gained traction within the organization, leading them to seek assistance from Oat Foundry for designing a solution. In the initial discussions, they discovered the specific requirements imposed by the NFL, including no LEDs, pole/ground mounts, wireless components, and the need for the solution to be handheld, weatherproof, lightweight, durable, and easy to transport.