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Grow with Google NYC – Surface Magazine

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This Is What Happens When Google Creates a Schoolhouse

The tech giant’s Grow With Google education center in New York City mixes retro analog styling with a plugged-in wifi flavor.

Anyone who grew up with the privilege of traditional education shares certain memories and a familiarity with certain forms: the chair-desk combos, the look of the—usually—linoleum floors, the hallways covered in bulletin boards, student art, and safety posters. As good, bad, or confusing as school might have been for any of us, there’s something reassuring and natural about working with those old design motifs.

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July 18

Shakespeare & Co. Featured In Design:Retail June Issue

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“New York City’s Shakespeare & Co. has been defying the odds for two decades as a successful independent bookstore, partly thanks to their carefully curated mix of nostalgia, modern technologies, and coffee. The store became well-known for being one of the few U.S. bookstores with an Espresso Book Machine that can print any paperback on-demand in the time it takes to make an espresso, which guests can also purchase at the in-store cafe…”

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Hospitality Design Split Flap

Oat Foundry Split Flap named #2 product of year by Hospitality Design

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Hospitality Design (HD) magazine announced project and product winners during the 15th annual HD Awards ceremony in New York at Cipriani 25 Broadway last night. Jiyu Spa in Danyang, China was named Best in Show in projects, while Masque Collection by REPUBLIC OF II BY IV for Suite 22 Contract took home Best in Show for products.

With more than 1,000 entries submitted in our project and product categories, the judges selected 122 finalists and winners.

Chosen by the HD editorial staff, the HD Awards also honored ASH NYC as Hotelier of the Year for the firm’s work rehabbing landmarked buildings in underserved markets. Studio Tack took home the Design Firm of the Year designation to celebrate its work reviving rundown motels, inns, and lodges.

A talented and accomplished panel of industry professionals were selected as this year’s jury. For projects: Ave Bradley, creative director and global senior vice president of design, Kimpton Hotels & Restaurants;  Alexandra Champalimaud, founder, Champalimaud; Jim Merkel, CEO, Rockbridge; Glenn Pushelberg and George Yabu, founding partners, Yabu Pushelberg; and Brad Wilson, president, Ace Hotel Group and Atelier Ace.

-Hospitality Design Staff

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Nolita Hall Restaurant Development & Design Magazine

Nolita Hall Featured in Restaurant Development & Design Magazine

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“Being different is very important to me and to the success of Nolita Hall,” Hamm said. “After buying the property and gutting it to create an open environment with an enormous 10-foot by 60-foot skylight, I had a vision of our beer menu being presented on an old-school train station sign. It’s an element that most guests will never have experienced, and it is definitely not a part of any other San Diego bar.”


Working with David Michael of Tecture Inc., a local San Diego design firm, the search for Split Flap Displays led them to discover another company that uses one of Oat Foundry’s Split Flap Displays. The rest, Hamm said, is history….


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MAY 24


Oat Foundry Featured in Popular Mechanics Magazine

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Page 22 & 23 of the May 2019 Issue of Popular Mechanics magazine.

“For the century following the Civil War, Philadelphia was known as the workplace of the world, not only for the scale of its industrial infrastructure but for the unmatched diversity of its manufacturing factories and neighborhood smokestack plants. Today a similar range of production is the engine of Philadelphia’s modern maker movement, a hyper-local community of doers and entrepreneurs turning out everything from textiles to technology.”

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May 1

Phillies Split Flap

Inside Citizens Bank Park for 2019

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Split Flap for the Philadelphia Phillies and Pass & Stow.

For those cooler spring nights, you can sit inside at Pass and Stow. Behind the bar is a flipboard made especially for Citizens Bank Park by Oat Foundry, a local company.

In an homage to the old sign at 30th Street Station, the flipboard will cycle through with score updates and memorable images from team history.

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MAR 26

Oat Foundry_KYW

Firm (Oat Foundry) pitching split-flap board to Amtrak also putting one at Citizens Bank Park

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PHILADELPHIA (KYW Newsradio) — The company pitching Amtrak on a new schedule board for 30th Street Station will have one of its split-flap boards keeping track of pitches at Citizens Bank Park this season.

The sound of rotating split-flap modules is always in the background at Oat Foundry, the engineering firm offering to build a state-of-the-art, ADA-compliant ticker board to replace the one at 30th Street Station recently retired by Amtrak.

FEB 25

oat foundry news

From pretzel vending machine to old-school signs, meet former Drexel students building cool stuff

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Inside a former ammunition plant in one of Philadelphia’s river wards, the tick-tick-tick-tick would be instantly recognized by any 30th Street Station regular.

Split-flap boards!

On a recent afternoon, two were hanging on a workshop wall in design-and-build firm Oat Foundry’s new headquarters in Bridesburg, their motor-driven carousels of letters and numbers imprinted on die-cut plastic flaps spinning out test messages. Soon, those would be shipped to a brewpub in Saskatchewan and a trade show in Germany…

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FEB 15

Mark Kuhn whyy

CEO Mark Kuhn Speaks With WHYY’s Radio Times

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As public support to stop the removal grew, other outlets began to pick up the story and spread the word. “The news that Amtrak will replace the board this year has created a wave of nostalgia for the good old days of “analog” signs. Those lamenting the change also point to the board’s distinctive sound that travelers have come to depend on for updated travel information. Marty Moss-Coane starts off the episode by talking about the tug between the 30th Street sign, technology, and aesthetics with Philadelphia Inquirer architecture critic Inga Saffron and Mark Kuhn, CEO of Oat Foundry, a Philadelphia firm that manufactures similar boards. We’ll also hear from Congressman Brendan Boyle, who spoke with Amtrak’s CEO about the removal of the sign.”

DEC 11

Oat Foundry Elmhurst

Oat Foundry Split Flap Display an “Old School” Choice

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Elmhurst 1925 selects “Old School” Split Flap to stand out at Natural Products Expo.

Oat Foundry (Bensalem, PA) recently announced that clean-label plant-based beverage company, Elmhurst 1925, relied on Oat Foundry’s retro-inspired Split Flap display to draw attention to its booth at the recent Natural Products Expo. The display was chosen by agency Humid Creative (Conshohocken, PA).

“Split Flap displays naturally create a degree of anticipation,” Will Mazzei, product designer at Humid Creative Agency said. “People passing the booth hear the flapping sound of the display in motion and turn their heads. There is a natural curiosity that connects them to your content in a way that other displays don’t.”

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NOV 13

momofuku noodle bar

David Chang’s New Momofuku Noodle Bar

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David Chang Opens a More Mature and Spacious Momofuku Noodle Bar in Columbus Circle

Momofuku Noodle Bar is all grown up. David Chang’s first-ever restaurant added a second NYC location today, going from a tight-spaced, ramen-culture-shaping destination in the East Village to a big, swanky venue inside the Time Warner Center mall. The new Noodle Bar, located on the third floor of the Shops at Columbus Circle, looks a lot like a modern diner, with two long bars sandwiching a row of booths that run down the middle of the restaurant — a spacious second location for the perpetually packed ramen icon.

A new menu by executive chef Tony Kim focuses on steamed breads and rice, as well as ramen dishes like a spicy one made with brisket and water spinach; garlic chicken with yu choy; and smoked pork belly and egg yolk.

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NOV 15

5 Reasons Philly’s Shakespeare and Co. Is the Indie Bookstore We All Need Now

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From the moment you step through its door, the newly opened Shakespeare & Co. just feels like a special place.

For one thing, you’re no longer navigating a raucous, retail-filled Walnut Street. Instead, you’re standing on the wooden floor of a little sanctuary of sorts: Here, fresh coffee brews, thousands of books line the walls, and some kind of odd, futuristic machine spits out (almost) any publication you can think of. Every few minutes, the relatively quiet space buzzes with the whirring of an old-fashioned flipboard — you know, sort of like the one in 30th Street Station.

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OCT 12

Oat Foundry Philly 100

Oat Foundry named #6 in Philadelphia 100

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Oat Foundry was named the 6th fastest growing business among Philadelphia’s top 100 movers and shakers!

The Philadelphia100® has been the hallmark of entrepreneurial achievement in the region since 1988. Cofounded by the Entrepreneurs’ Forum of Greater Philadelphia to celebrate the success of both its CEO members and local CEOs, the Philadelphia100® awards identifies and honors the 100 fastest growing, privately held entrepreneurial companies in the Greater Philadelphia Region. What started as an idea to bring recognition to our region has emerged as a new standard – a standard of excellence. The Philadelphia100® is a merit-based program.

Only companies that are among the fastest growing, privately-held companies are awarded the Philadelphia100® designation. The integrity of the process and the resulting list makes the Philadelphia100® one of the most sought after awards in the region. The Philadelphia100® winners are celebrated at an awards program among 500 leaders and acknowledged in a special section of the Philadelphia Inquirer reaching nearly 1 million readers.


oat foundry arsenal

There’s a high-tech company building old-school display boards

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By year’s end, engineering design company Oat Foundry will leave its Bensalem hub and settle into a new 5,100-square-feet hub in Bridesburg.

The new River Wards space, located inside the Frankford Arsenal redevelopment is about four times the size of the company’s current location. Why the growth spurt? Oat Foundry’s flashy split-flap signs are in hot demand, CEO Mark Kuhn said, and they’re in need of more space to deliver on international orders.

“We’re so excited,” said Kuhn, a Drexel University grad, who projects the company’s headcount will grow from its current standing of 20 (in a mix of full-timers, part-timers and Drexel co-ops) to about 25 throughout 2019.

The company hasn’t taken on any venture capital to date, but has relied on revenue from its app-controlled split flap signs — at use inside HoneygrowStarbucks and Chicago’s Wrigley Field — to fuel the expansion.

“That, and the projects we’re producing on the engineering side led us to run out of space in Bensalem,” Kuhn told

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OCT 19

mark kuhn Oat foundry

Philadelphia 100: Fast growth + historic low unemployment

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At Oat Foundry in Bensalem, makers of split-flap boards similar to the old-fashioned one announcing arriving and departing trains at Philadelphia’s 30th Street Station (which Amtrak plans to remove), revenue is on a fast track. To handle even more expected expansion, the company of seven employees plans to add three to five more over the next year, said CEO Mark Kuhn., one of six founders. As engineering majors at Drexel University when they started the company five years ago, they weren’t trained on hiring, Kuhn said.

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OCT 26

Kevin Barry + Split Flap Win Best Booth

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As the energy of HD Expo permeates throughout the Mandalay Bay convention center in Las Vegas, 800-plus exhibitors are showing off their fresh wares in show floor booth designs. These eye-catching displays of the latest and greatest the industry has to offer prove that creativity isn’t just in the field, but in the arena for our 11,000 guests to see.


Split Flap on KUTV Road Trippin’

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Caitlin Hansen of KUTV explores the slopes, restaurants and activities offered at Sun Valley Resort this week on Winter Road Trippin’!

“Village Station Restaurant – Road-weary travelers of every age will find something to enjoy at Village Station. The train station-inspired décor pays tribute to Sun Valley’s history as an early destination on the Union Pacific railroad line. Enjoy a wide selection of cocktails and craft beer on tap, as well as a crowd-pleasing menu of classic American favorites—hearty cheeseburgers, chicken wings, pizza and family-style salads. Four big screen televisions and ample seating make it the perfect place for your group to gather on game day. – Village Station

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FEB 28

Split Flap supports “Prescribed to Death”

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In an attempt to end this persistent indifference, NSC launched the Prescribed to Death Memorial in November 2017. The Memorial, which includes a wall of 22,000 pills each carved with the image of someone who fatally overdosed in 2015, was on display in Washington, D.C.

As part of a partnership with the Executive Office of the President, the department of the Interior and the National Parks Service, the Ellipse in President’s Park at the White House hosted the Memorial April 12-18. NSC President and CEO Deborah Hersman addressed the media and visitors April 11.

Oat Foundry was honored to provide a Split Flap display to the exhibit. With a Split Flap, guests could add their loved ones’ name to the list of the over 22,000 honored in the memorial.

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