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Elmhurst 1925 selects “Old School” Split Flap to stand out at Natural Products Expo.

Oat Foundry (Bensalem, PA) recently announced that clean-label plant-based beverage company, Elmhurst 1925, relied on Oat Foundry’s retro-inspired Split Flap display to draw attention to its booth at the recent Natural Products Expo. The display was chosen by agency Humid Creative (Conshohocken, PA).

“Split Flap displays naturally create a degree of anticipation,” Will Mazzei, product designer at Humid Creative Agency said. “People passing the booth hear the flapping sound of the display in motion and turn their heads. There is a natural curiosity that connects them to your content in a way that other displays don’t.”

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NOV 13