Transform Your Space Into a Conversation Piece
Most office artwork fades into the background. A Picture Flap does the opposite.
Built by hand in Philadelphia, our custom Picture Flap displays combine analog motion, striking visual design, and architectural presence to create a focal point that employees, clients, and visitors remember. Whether installed in a corporate lobby, headquarters, innovation center, or executive office, a Picture Flap brings movement and personality to the workplace.
As the display flips, individual flaps rotate in unison to reveal a large-scale image, logo, or custom artwork, creating a mesmerizing experience that draws people in.
How Can Offices Design Beautiful Modern Spaces Without Adding More Screens?
As workplaces become increasingly saturated with digital displays, many designers are looking for ways to create engaging environments without contributing to screen fatigue. The Picture Flap offers a different approach—combining movement, storytelling, and visual impact in a fully analog format. Its quiet mechanical motion naturally attracts attention, creating memorable moments for employees and visitors while complementing modern architectural interiors without the glow, maintenance, or distractions of another screen.
HEAR A PICTURE FLAP
A 3D Portfolio Experience
Highlight your portfolio of work without the blue light
Showcase a portfolio of projects through a rotating series of 20 artboards on a Picture Flap display. The rhythmic, intentional movement of the flaps draws visitors in, creating a dynamic viewing experience that encourages people to pause and engage with your work.
At the offices of Francis Cauffman Architects, a recessed Picture Flap installation serves as a centerpiece in the lobby, highlighting years of architectural and interior design projects. Project photography is interspersed with company branding and core values, creating a display that communicates both the firm’s work and its identity.
Because many project photographs are not designed to fill the entire display, the firm uses thoughtfully curated collages that allow individual images to occupy portions of the Picture Flap while maintaining a cohesive visual presentation across the installation.
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Product Showcase
A stunning statement wall for your showroom
In the showroom of Vintage Broncos (now Vintage Modern), the Picture Flap serves as a bridge between heritage and craftsmanship. As visitors explore meticulously restored classic Ford Broncos, the display quietly rotates through a curated collection of photography, showcasing restoration details, and completed builds.
The analog movement of the Picture Flap complements the timeless character of the vehicles themselves. Rather than relying on digital screens, the mechanical display reinforces the authenticity, attention to detail, and appreciation for craftsmanship that define the Vintage Modern brand.
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Brand History Flip Book
A visual timeline of achievements for your brand
Celebrate your institution’s achievements, history, and culture with a Picture Flap display that brings your story to life. By combining historical photography, campus imagery, and branded graphics, the Picture Flap creates an engaging experience for students, prospective students, faculty, alumni, and visitors.
At the Scottsdale Center of University of Arizona, a custom Picture Flap installation showcases the university’s bold red and blue branding alongside key accomplishments. High-resolution printed graphics spotlight the university’s academic excellence, including its recognition as a a Top 25 public university and a Top 20 public research university.
The display rotates through a variety of content, from theater productions and athletic programs to campus architecture and student life. Together, these visuals create a dynamic showcase that reinforces school pride while communicating the breadth and impact of the university community.
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Sustainable Design for Offices
Commercial buildings and offices are rapidly finding a smarter, more strategic balance for digital and analog elements, especially when trying to meet LEED standards. Our Picture Flap displays are becoming a staple in lobbies, innovation centers, headquarters, and much more, thanks to the low power and low heat it requires for our signage to operate.
Our Split Flap and Picture Flap displays have impressive stats in terms of sustainable design. Here’s an overview of how our displays perform when compared to digital alternatives.
- Picture Flap uses dramatically less power and heat than LED walls at comparable sizes
(Samsung’s The Wall emits ~30x more heat at maximum output.) - LED walls consume ~9x to 26x more max power than Picture Flap, depending on model.
- Even large Split Flap installs at peak motion stay well under LED wall heat output
(~24% less max power and ~82% less power at rest, when compared to a similarly sized Samsung display.)
Read more about how sustainable designers are incorporating classic analog displays and how analog measures up against digital solutions.
Office Design Resources
What is the lead time?
The Picture Flap lead time is about 12 weeks. Every Picture Flap is custom-built by hand, so lead times can vary slightly based on size and project schedule. We recommend contacting us early in the design process to discuss timelines and coordination requirements.
Why choose a Picture Flap instead of a digital display?
Many organizations want engaging visual experiences without adding more screens to the workplace. A Picture Flap provides movement and storytelling while avoiding screen fatigue, glare, software updates, and rapidly aging display technology.
Can the Picture Flap be integrated into millwork or architecture?
Yes. Many installations are recessed into walls, integrated into custom millwork, or designed as part of a larger architectural feature. We frequently collaborate with architects, designers, and fabricators during the design process.
What size options are available?
Every Picture Flap is custom-built, but the module component is always 12×12 inches. Overall displays can range from compact feature pieces to large-scale lobby installations spanning several feet in width and height.
How many images can the Picture Flap display?
Every Picture Flap display has 20 artboards, but each artboard can have multiple images, depending on your design intention.
Is the Picture Flap noisy?
No. The display produces a subtle mechanical sound during transitions, but it is significantly quieter than most people expect. Many clients describe the sound as equivalent to a light rain.
What are the power and infrastructure requirements?
The Picture Flap requires standard electrical power. The display does not require network connectivity, but we recommend having an ethernet connection if you’d like to regularly access the content management system. We provide detailed electrical and installation requirements during the design phase.
How early should the Picture Flap be specified in a project?
The earlier, the better. Involving our team during schematic design or design development allows us to coordinate wall construction, recesses, power requirements, structural support, and integration details.
Is the Picture Flap durable enough for high-traffic offices?
Yes. Picture Flaps are designed for long-term commercial installations and are commonly used in corporate headquarters, universities, museums, and public spaces.
Does the Picture Flap come with a warranty?
Yes. Every custom Picture Flap includes a 5-year warranty along with ongoing support from our Philadelphia-based team.