Cut Through Digital Noise
Phygital experience signage and installations bridge nostalgia and sustainability with contemporary design needs. A large-scale Split Flap, Picture Flap, or Chroma Flap from Oat Foundry makes technology feel integrated and intentional, setting the tone for your lobby, office, or public space.
What is phygital design?
Phygital design balances tangible elements with digital technology to create a unified experience. This experience-first approach prioritizes how people feel and engage in spaces, and integrates technology (such as a Split Flap, Picture Flap, or Chroma Flap display) directly into the architecture.
- Creates unified, consistent experiences across touchpoints
- Makes the digital part of technology feel invisible
- Keeps spaces feeling crafted and warm
Overall, phygital design helps support interiors that feel like “the same world,” an environment that’s unobstructed by clunky tech and enjoyable to navigate.
Pictured: 10 Rows x 56 Columns Render
What are phygital experience displays?
Phygital experience signage and installations from Oat Foundry are analog, kinetic displays that embed communication and art directly into interior design. The screenless, sustainable displays function as classic split-flap technology on the front end and are updated via our web-based app, Portal.
- Brings movement and energy into otherwise static spaces
- Is multi-sensory, with three-dimensional flaps that softly cascade into place
- Available through text-based (Split Flap), image-based (Picture Flap), or color-based (Chroma Flap) visuals
Displays can be installed to fit right into your site architecture; recessed, hung, surface-mounted, freestanding, and much more.
Analog Signage
Our analog signage solutions use our classic, reimagined technology to create sensory branding, interactive menus, 3D wall portfolios, and office message boards.
- A Split Flap sign allows brands to create dynamic menus, message boards, and wayfinding signage using ADA-compliant text
- A Picture Flap sign brings visual branding and identity to life through three-dimensional, cascading images.
In otherwise static spaces, analog signage brings movement, energy, and subtle sound to the room.
Kinetic Wall Installations
Our kinetic wall installations use our classic, reimagined analog technology to create stunning statement walls, moving murals, and office centerpieces.
- A large-scale Split Flap display allows brands to send evergreen messages using ADA-compliant text
- A large-scale Picture Flap display communicates visual branding and identity through a tactile, experiential display.
- Our new Chroma Flap display transforms brand photography and logos into stunning pixel-style animations and patterns.
Turn static lobby or office walls into moving murals and message displays with our signature analog technology.
Create Phygital Experiences
And Step Into the Mechanical Magic!
Visit our Split Flap, Picture Flap, and Chroma Flap pages to learn more about our handcrafted products, five-year warranty, industries we serve, and more!
Phygital Design FAQs
What does phygital mean?
Phygital combines physical and digital experiences. In design, it combines aspects of digital design with physical design.
Does phygital include the use of screens?
It depends. Some companies and retailers use kiosks, VR, and screens to orchestrate a “phygital” experience, but that often still centers on screens. At Oat Foundry, we define design as an element that uses digital elements to support a (mostly) physical design.
That’s what truly makes our analog signage and kinetic installations “phygital” – visitors and guests interact with a physical, dimensional interface while brands update the display electronically.
What are examples of your phygital displays in a real-world application?
One popular use of our phygital displays is as an interactive menu. This kinetic signage is often recessed into the fascade of a bar or restaurant and updated to rotate through daily specials, incoming reservations, happy-hour deals, special events, and more. Brands can update the display using our web-based app, Portal, and even integrate with other apps such as weather, trivia, sports scores, quotes, and more.
What is phygital art?
Phygital art is redefining the art world as we know it. But to make it clear, phygital art brings the best of both the digital and physical world to create something innovative and unique (not just using AI to generate art). Our Chroma Flap display is the perfect medium for phygital art. Users can upload photographs and illustrations, which are transformed into pixel-style renderings. Chroma Flap can be orchestrated to seamlessly transition through wallpaper after wallpaper, creating a stunning visual display.
What is a phygital experience?
A well-executed phygital experience combines the best of physical and digital elements to improve and personalize a customer journey. In the day-to-day world, this can look like integrated QR codes and apps, the use of interactive technology, and balancing the ease of digital with the immediate satisfaction of the physical.
What is phygital experience signage?
Phygital experience signage ranges from smart signs to modernized analog technology. Our phygital experience signage and installations, which include our reimagined Split Flap, Picture Flap, and Chroma Flap displays, use the convenience of digital (brands update the boards from our web-based app and content library) while consumers and visitors enjoy a three-dimensional, sensory display on the front end.