Pricing for Picture Flap starts at $20k.
The short answer: Picture Flap doesn’t have one “set price.” It’s based on the overall size of your display. Below, you’ll find all the details for how we go about creating quotes for our clients.
- Our Picture Flap Displays are handmade and built to order, allowing us to offer customizations that mass production lines cannot.
- A basic rule of thumb is: the larger the display, the higher the cost.
- Throughout our website, you will find sizes like 3Rx5C or 6Rx10C (Rows x Columns, or Vertical x Horizontal).
For more specifics, request a quote from our sales team!
Picture Flap’s Custom Modular Design
Our Picture Flaps are built modularly. Each module houses a carousel with 20 digitally printed flaps. Picture Flap is priced by the module, so size (or total module count) is the biggest driver of cost. We offer price breaks for 50 and 100 modules.
(We use a few different terms to describe our products, like “Module.” Check out our mini Analog Dictionary for more info.)
3 rows x 8 columns
36.4″ x 96″ x 9.5″
5 rows x 6 columns
(Most Popular!)
60.6″ x 72″ x 9.5″
9 rows x 7 columns
109″ x 84″ x 9.5″
Small Accent Signage
36.4″ x 48″ x 9.5″
Picture Flap tiles out in square feet. This 12-module display is featured in an apartment building lobby with bold branding graphics. These smaller sizes are available for $20,000 – $35,000.
Large Statement Wall
60.6″ x 204″ x 9.5″
Image credit: RISE DBI
This massive 85-square-foot Picture Flap celebrates the Toronto Blue Jays team history and commemorates major moments in baseball at the Rogers Centre. Installations of this scale are available for $200k+.
What’s Included with Every Picture Flap Purchase
Custom Printed Flaps
All Picture Flaps have custom art, specific to you. Our production team is available to assist you with the curation process. We do have certain criteria for your art to meet, including file size. All flaps are inspected for quality assurance when they arrive at our shop as part of the build process.
Software
Our content management system, Portal, is available for free, with no recurring fees, with every Picture Flap purchase. The Portal software includes scheduling features, allows for multiple users with different permission levels, and offers 30 different animation options.
Five Year Warranty
Every display comes with a five-year limited warranty, reflecting our confidence in our products. The Oat Foundry team also provides ongoing support for any challenges that may arise while getting used to your Picture Flap.
Additional Customizations
OPTIONAL
We love designing custom bells and whistles for our clients. Motion sensors, for instance, are a perfect pairing with Picture Flap if you’re looking to have an element of interactivity for your customers or guests.
Our interactive add-on, Algorithm, is now available to pair with Picture Flap. Allow guests to interact directly with the sign, where one quick button selection results in an immediate rotation of the Picture Flap to an image that corresponds with the input.
Explore Algorithm
Shipping Costs
We proudly ship our products all over the world.
Our sales team provides quotes for freight shipping based on your location, whether that’s in the United States or overseas.
Shipping is quoted separately based on:
- Display size and weight
- Crating requirements
- Destination
Installation Services
Our Engineering team designed Picture Flap for straight forward installation. A general contractor or handyperson can follow the instructions to hang the Picture Flap properly on the wall.
However if you’d prefer for Oat Foundry to handle the installation, let our sales team know and we can add that as a line item to your quote.
Included: Remote Support
Our excellent customer support team is available Monday-Friday to assist you remotely with any installation questions you may have. We provide detailed drawings and instruction guidelines so that every Picture Flap installation is setup for success.
Optional: Commissioning Services
Send one Oat Foundry employee to supervise your installation as the subject matter expert on-site to answer any questions and insure that the Picture Flap is installed properly by your team. This is not a hands-on installation service.
Optional: White Glove Installation Services
Send two Oat Foundry team members to install the Picture Flap display. 60 modules (60 sq ft) can be installed in under 3 hours.
Picture Flap Rentals
Not Ready to Purchase? Consider a Rental.
For trade shows, experiential marketing campaigns, product launches, conferences, and temporary installations, a Picture Flap rental can deliver the same eye-catching mechanical motion without the commitment of a permanent installation.
Our rental program is designed for short-term activations where creating a memorable experience matters more than long-term ownership. We’ll handle logistics, so your team can focus on the event itself.
Learn more about available rental sizes, pricing, and the rental process on our Picture Flap Rentals page.
Explore Rental Options
Picture Flap Pricing FAQs
Is there a minimum project size or starting price?
Our Picture Flap displays start at around $20,000 USD.
What is the lead time for a Picture Flap display?
Our lead time is about 12 weeks. Ask our sales team about expedite options if you need your display sooner.
What factors affect the price of a Picture Flap?
Size is the biggest factor in pricing. Size estimates can be calculated by dimensions (width and height that you’d like your Picture Flap to be) and our sales team will estimate the closest options in terms of rows & columns.
Does pricing vary based on the number of modules?
Yes, number of modules is the main way that we calculate price estimates for each customer. Our starting price ($20k) is equivalent to about 9 modules.
Are installation and shipping included in the quote?
Our sales team can provide you with installation and shipping costs as line-items in your quote. Installation is an optional add-on and the majority of our clients install their own Picture Flap displays.
Does pricing include software and controls?
Yes, every Oat Foundry Picture Flap ships with our content management system, Portal, a cloud-based service that is available for free.
How do I get a quote?
The best way to receive pricing is to speak with our sales team. We’ll discuss: desired dimensions, installation environment, creative goals, timeline, budget range, and customization requirements. From there, we can recommend configurations and develop a tailored proposal for your project.
Do I need to know the exact dimensions before reaching out?
Nope! Many clients begin with only a rough idea of the space or experience they want to create. Our team can help determine appropriate sizing based on your environment, artwork, audience, and goals.
What information should I provide to receive accurate pricing?
We’re so glad you asked. Please provide dimensions (approximate width and height) that you would like your Picture Flap to be, as well as a target installation date.
Are there price breaks for larger displays?
Yes. Larger projects can benefit from economies of scale. While larger displays naturally require more modules, higher quantities (such as 50 or 100 modules) reduce the cost per module compared to smaller installations.
Are there ongoing maintenance or service costs?
No. There are no ongoing costs after your purchase. We offer a five-year limited warranty which is included with your purchase.
Do I have to purchase?
No, we also offer Picture Flap rentals for short-term events, trade shows, and activations.