Multi-image Signage That Flips
Picture Flap is an image-based kinetic display, inspired by our flagship Split Flap design. Each board is printed with your desired images and built to order. Rotate through brand imagery, company highlights, and new collections effortlessly.
Product pricing depends on project specs and scope. Fill out a quick form and one of our team members will get back to you within a business day.
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SPECIFICATIONS
Picture Flap Product Details
Overall Dimensions
Customizable, depending on overall square footage.
Recommended starting size: 48.5 inches (height) x 72 inches (width) or 4 rows x 6 columns.
Module Dimensions
12.125 inches (height)
12 inches (width)
9.5 inches (depth)
Customizations
All Picture Flap artwork is custom-printed with your graphics (or your client’s graphics), making each sign 100% unique to your branding, your photos, and your style.
Each module contains 20 flaps.
Lead Time
12-16 Weeks, depending on overall square footage.
Inquire with our sales team for expedite options.
Durability
Picture Flap is an architectural product, intended to last for years and years.
Warranty
Picture Flap is covered by Oat Foundry’s Five-Year Warranty.
Read more >>
Location
Picture Flap is only rated for indoor installation.
Installation
While many clients opt to install Picture Flap themselves as part of a larger renovation or construction project, add-on services are available for commissioning up to white-glove installation by our Oat Foundry team.
Sound
35dB to 50dB, depending on the number of modules rotating at the same time. The sound of our Picture Flap is often compared to white noise, such as a light rain. Picture Flap is our quietest flap-based product option. Hear a Picture Flap >>
CUSTOM ART
Picture Flap’s Custom Artwork Process
Step #1
Select your Picture Flap size with our Sales team. Size is represented by rows & columns of modules.
Step #2
Prepare your 20 artwork files, based on Oat Foundry’s provided template. Each should be at least 150 DPI.
Step #3
Proof & approve your artwork with the Oat Foundry production team. Artwork must be approved before the lead time begins.
Picture Flap Art Styles
Make it your own
Every Picture Flap is completely unique, printed with your selected artwork. By combining modules together, we can create displays sized specifically for your space, content, and creative goals. Stick with one of these styles, or mix and match some combination of them across the 20 flaps.
Photography
High-resolution photography stands out as a kinetic installation when printed for a Picture Flap display.
Vector Graphics
Vector artwork is the easiest to scale across a large Picture Flap installation.
Branding
Your logo has never looked cooler than when it flips through on a Picture Flap.
Large Countdown
If Split Flap characters are smaller than what you need, try scaling up your count on Picture Flap modules.
Brand Messaging
Call attention to your value proposition, new announcements, or core values on a Picture Flap display.
Featured: Trade Show Rental Display
Illustrations
Picture Flap is essentially a giant flipbook for your artwork, cascading flaps to reveal your image.
Featured: Picture Flap for Boston Children’s Hospital
CERTIFICATIONS
Our Signage Standards
SOFTWARE
Picture Flap’s Content Management System
Cost & Subscription
Included with Picture Flap purchase.
No monthly or annual fees.
Connectivity
Ethernet connection is preferred for installation.
Picture Flap’s CMS is cloud-based.
Speak to our sales team for an “offline” CMS option.
Single Sign-on (SSO)
Available upon request.
Updates
Software updates (for our cloud-based CMS) are published at least quarterly, usually monthly.
API
Optional
Use our API to connect and design your own features and animations, or integrate a third-party data source.
Features
– Schedule one-time and/or recurring sequences
– Instant-send content at any time
– Mix and match flap art together to create collages
– Control timing
– 30+ animation options
FEATURED PROJECTS
Picture Flap Portfolio
Toronto Blue Jays
5 rows x 17 columns
A 17-foot Picture Flap display is within the renovated Banner Club at Rogers Centre in Toronto, paying tribute to the Blue Jays through iconic images of players and highlights key moments from the ‘92 and ‘93 World Series.
PICTURE FLAP FOR STADIUMS
Heritage Towers Lobby Display
5 rows x 6 columns
Heritage Towers is a residential living space in Lewisville, located north of the Dallas/Fort Worth area. Quickly making a name for themselves as a luxury living experience, the building was recognized as a Star Awards 2024 Winner.
PICTURE FLAP FOR LOBBIES
Ralph Lauren Flagship
9 rows x 7 columns
Ralph Lauren’s Women’s Flagship Store created a memorable display to tie into the brand’s enduring legacy of luxury. Each changeover of the Picture Flap reflects Ralph Lauren’s Summer Olympics looks. The display has a custom-built frame tailored to match the store aesthetic.
PICTURE FLAP FOR RETAIL
University of Arizona Campus
5 rows x 7 columns
The Scottsdale Center regularly hosts a wide variety of events for students, prospective students, faculty, alumni, and industry and research leaders. Its centerpiece is a captivating Picture Flap display which commands attention through tactile, analog motion.
PICTURE FLAP FOR UNIVERSITIES
RELATED PRODUCTS
Analog Technology by Oat Foundry
A Brand Story You’ll Flip For
Whether you already know the exact dimensions you need or are still exploring possibilities, our team can help narrow down the right configuration for your project. This collaborative process helps ensure the final display feels proportional, intentional, and impactful within the space. Book a demo today!
BOOK A DEMO