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Bring Your Content to Life

Picture Flap uses retro analog technology – turning the page past digital displays. Each display is custom built and catered to your desired images, frame color, orientation, and function providing you with a one-of-a-kind display. Our Picture Flap Displays are modularly designed in 12”x12” units that can be combined to form any shape. Grabbing attention in retail spaces, art galleries, marketing installations, hotel lobbies, and more – just got easier.

Picture Flap in Action

Designed and Built in Philadelphia

Every Picture Flap Display is built by hand for your specific project. Oat Foundry’s team of engineers design every Picture Flap in our shop in Philadelphia — from locally sourced sheet metal and PCB design to the mesmerizing analog function. This allows us to offer a wide variety of sizes and customizations while maintaining the highest levels of quality control. Your display will be shipped directly to you – ready for on-site assembly.

New School use cases


Offices & Lobbies

Sports and Stadiums

Get Inspired

The possibilities are endless with our Picture Flap Displays. We have worked with a range of industries – each use is special in its own way. How will you use Picture Flap? Check out our inspiration document to get your creative juices flowing!

Controlled with any device

Each Picture Flap includes our latest WebApp operation software that is customized to your specific art and display orientation. Our team of Software Engineers built WebApp from scratch to ensure the usability and function of each Picture Flap is seamless for our clients. The software is easily accessible through any desktop or mobile device you want to use – all you need to do is hit send and experience what Picture Flap has to offer.

Check Your Set

Create a custom sequence of your images on WebApp. This provides users with an easy way to see all available images right in the app rather than flipping the board through each image.

Picture Flap Analog display

View Your Queue

You can easily view upcoming messages using our WebApp right on your phone, tablet, laptop, or any device with a web browser. Watch a demo of the web app here.

Create a schedule

Using the WebApp, you can program images to run on a schedule throughout the day or even all day! With this, you can set it and forget it, Picture Flap will know to rotate through the images you set in place. You can create and save any number of scheduled queues.

Custom Animations

Picture Flap has the ability to flip through images using different flip styles. Users can choose from a number of animations such as the basic Left to Right or more complex animations like Matrix and Snake Down.


Change images on your schedule

Our Picture Flap Displays are customizable, even when you have them installed in your space. Updated portfolio? New product line? Replace your existing flaps for a brand new set to have a fully refreshed sign with all new content. Recycle those old flaps! Our clients typically swap out their artwork every six months or once per year.


Module Size

We offer one module size:

12×12″ = 20 Flaps


Displays have a Cat5e or Cat6 Ethernet port and connect to a router. It can be accessed via the local wifi network or via a nano router that generates a local signal.

Case Orientation

Displays are typically built in any number of columns (across) and rows (down) but can also be oriented in other polygonal shapes like a plus sign or pyramid.


Displays operate on 110-220V power depending on the size. Displays can also accommodate international standards.

Custom Flaps

Each flap is digitally printed on rigid plastic with your choice of high-resolution images. If you decide to update the images on your flaps, the old flaps are recyclable.

Pantalla de Solapa Dividida_17


Displays can be installed on a wall, from a ceiling, or from a freestanding mount. They can also be recessed into walls or placed into frames.

International Shipping!

Reach Out to Us!

Learn more by clicking the button below and filling out the form! We’ll be in touch shortly!

Kristy Oat Foundry Split Flap

Questions? Schedule a Call!

Meet Kristy, she works with new and returning clients on custom Picture Flap Display projects. Click the button below to schedule a call with her.