Multi-image Signage That Flips
Picture Flap is an image-based kinetic display, inspired by our flagship Split Flap design. Each board is printed with your desired images and built to order. Rotate through brand imagery, company highlights, and new collections effortlessly.
Pricing for Picture Flap starts at $20k.
SPECIFICATIONS
Picture Flap Product Details
Overall Dimensions
Customizable, depending on overall square footage.
Recommended starting size: 48.5 inches (height) x 72 inches (width) or 4 rows x 6 columns.
Module Dimensions
12.125 inches (height)
12 inches (width)
9.5 inches (depth)
Customizations
All Picture Flap artwork is custom-printed with your graphics (or your client’s graphics), making each sign 100% unique to your branding, your photos, and your style.
Each module contains 20 flaps.
Lead Time
12-16 Weeks, depending on overall square footage.
Inquire with our sales team for expedite options.
Durability
Picture Flap is an architectural product, intended to last for years and years.
Warranty
Picture Flap is covered by Oat Foundry’s Five-Year Warranty.
Read more >
Location
Picture Flap is only rated for indoor installation.
Installation
While many clients opt to install Picture Flap themselves as part of a larger renovation or construction project, add-on services are available for commissioning up to white-glove installation by our Oat Foundry team.
Sound
35dB to 50dB, depending on the number of modules rotating at the same time. The sound of our Picture Flap is often compared to white noise, such as a light rain. Picture Flap is our quietest flap-based product option.
Picture Flap Styles
Make it your own
Every Picture Flap is completely unique, printed with your selected artwork. By combining modules together, we can create displays sized specifically for your space, content, and creative goals. Stick with one of these styles, or mix and match some combination of them across the 20 flaps.
Photography
High-resolution photography stands out as a kinetic installation when printed for a Picture Flap display.
Vector Graphics
Vector artwork is the easiest to scale across a large Picture Flap installation.
Branding
Your logo has never looked cooler than when it flips through on a Picture Flap.
Large Countdown
If Split Flap characters are smaller than what you need, try scaling up your count on Picture Flap modules.
Brand Messaging
Call attention to your value proposition, new announcements, or core values on a Picture Flap display.
Featured: Trade Show Rental Display
Illustrations
Picture Flap is essentially a giant flipbook for your artwork, cascading flaps to reveal your image.
Featured: Picture Flap for Boston Children’s Hospital
Picture Flap Sizing
Picture Flap displays are built using standardized mechanical modules that repeat and tile seamlessly to create larger installations.
Each individual module remains the same size, but the overall display dimensions can scale dramatically depending on the project.
Module size: 12″ x 12.125″ x 9.5″
Module Size (12″ x 12.125″ x 9.5″)
Each module contains 20 flaps.
A Size For Every Space
Picture Flap tiles out vertically and horizontally, patterning out in square-foot blocks.
Wall and Tradeshow Displays
Pictured: 3 Rows x 4 Columns (36.4″ x 48″)
This 12 square foot Picture Flap is small but mighty, grabbing attention in an apartment building lobby with blocky colorful branding.
Large-scale Installations
Pictured: 5 Rows x 17 Columns (60.6″ x 204″)
This statement wall at the Rogers Centre in Toronto celebrates the history of the Blue Jays.
Why Brands Choose Picture Flap
Picture Flap is a modern branding solution for retail, offices, lobbies, universities, trade shows, and more.
It’s Not a Screen.
We all have screen fatigue. With Picture Flap, there’s no blue light. There’s no glare. There’s always content, even when the display is powered down.
The quiet sound, texture, and synchronized flipping motion naturally draw people in and keep them engaged. The result is signage people don’t just see; they remember.
It’s More Sustainable.
Unlike traditional LED displays that require constant illumination, Picture Flap mainly uses power when the carousel rotates to the next image.
Once an image is displayed, the flaps remain in position without consuming much energy. This dramatically reduces overall power usage compared to always-on digital signage.
It’s Premium.
Physical movement communicates craftsmanship, engineering, and permanence in a way screens often cannot. Every Picture Flap is designed, assembled, and tested by hand by our team in Philadelphia.
The result is a display that feels architectural and intentional — not off-the-shelf.
SOFTWARE
Picture Flap’s Content Management System
Cost & Subscription
Included with Picture Flap purchase.
No monthly or annual fees.
Connectivity
Ethernet connection is preferred for installation. Picture Flap’s CMS is cloud-based.
Speak to our sales team for an “offline” CMS option.
Single Sign-on (SSO)
Available upon request.
Updates
Software updates (for our cloud-based CMS) are published at least quarterly, usually monthly.
API
Optional
Use our API to connect and design your own features and animations, or integrate a third-party data source.
Features
– Schedule one-time and/or recurring sequences
– Instant-send content at any time
– Mix and match flap art together to create collages
– Control timing
– 25+ animation options
More Memorable Than Digital Screens
Picture Flap displays combine nostalgia, engineering, and motion into a format people instinctively stop to watch.
The mechanical flipping action creates:
- Longer viewer engagement
- Higher recall
- Stronger emotional connection
- Increased social sharing and photography
In a world saturated with digital screens, analog motion stands out.
25+ Animations & Soft Sound
Each sign ships with 25 Animation styles. For each animation, you can control the speed and timing, updated via our content management system. The speed of the sign can accelerate to make the sound of the flaps more audible and pronounced, or slowed to soften.
The sound of the Picture Flap is compared to light rain. It’s quieter than: conversation, background music, or a dishwasher.
Experiential Engagement
Out of the Box Installation
Once shipped, a Picture Flap can be installed in a few steps. First, mount sets of backers to the wall, then hang each module (our team pre-fills the flaps) in the correct location. Ask our team about alternative mounting options, such as hanging frames or stands.
Required Tools include a Level, a Pencil, and a Power Drill with a couple of drillbit sizes. All displays come with comprehensive installation guidelines.
*Commissioning is available with an additional fee.
Installation Styles
Picture Flap in Action
Picture Flap is never a black mirror like a powered down TV – it’s always displaying your imagery even when powered off.
What Does It Sound Like?
Picture Flap Use Cases
We’ve seen Picture Flap used in inventive ways that range from team highlights at an MLB park to in a visitor’s center at a major university.
5 Row x 17 Column Display in Classic Black Casing
A 17-foot Picture Flap display is within the renovated Banner Club at Rogers Centre in Toronto, paying tribute to the Blue Jays through iconic images of players such as José Batista and Tony Fernandez. The display also highlights key moments from the ‘92 and ‘93 World Series.
See how the board connects fans to the team’s history through movement and subtle sound.
PICTURE FLAP FOR STADIUMS
5 Row x 6 Column Display in Classic Black Casing
Heritage Towers is a residential living space in Lewisville, Texas located north of the Dallas/Fort Worth area. Quickly making a name for themselves as a luxury living experience, the building was recognized by the Dallas Builders Assoc. McSam Awards, Dallas Business Journal’s Best Real Estate Deals Finalist, and was Star Awards 2024 Winner.
Learn more about the Heritage Towers Picture Flap, which is located in the leasing office and rotates through popular Lewisville locations.
PICTURE FLAP FOR LOBBIES
9 Row x 7 Column Display with Navy Blue Sheet Metal Casing
Ralph Lauren’s Women’s Flagship Store, located on Madison Avenue, created a memorable display to tie into the brand’s enduring legacy of luxury and classic American style. Renowned not only for its collections but also for its curated environments, each changeover of the Picture Flap reflects Ralph Lauren’s latest looks. The display has a custom-built frame tailored to match the Ralph Lauren aesthetic.
Read more about the experience we had working with Ralph Lauren for a retail installation.
PICTURE FLAP FOR RETAIL
A LEED Friendly Signage Option
Our Picture Flap displays are a sustainable, eco-friendly signage solution. Crafted from locally sourced materials, our displays are an ideal choice for signage aimed at achieving LEED certification.
- Wireless: Displays have a Cat5e or Cat6 Ethernet port and connect to a router. Ask our sales team about offline options.
- Power: Displays operate on 100-240VAC power depending on the size. Displays can also accommodate international standards.
To see data about our sustainable analog tech or to view a comparison between Picture Flap and screens, click the buttons below.
How Picture Flap Displays Are Built & Shipped
Materials
Critical components for our Analog Technology products, like the powder-coated sheet metal, the uniquely printed flaps, and the wooden crates for shipping, are all sourced locally in the Philadelphia area.
Testing
Every part is inspected when it arrives at our shop. Then, Picture Flap completes at least 10,000 rotations before shipping. We share a video preview and require approval before your display is shipped.
Picture Flap Rentals
Rentals are now available for Picture Flap for a minimum of one week. If you’re organizing an event, renting a Picture Flap is a versatile option for creating a dynamic and visually appealing environment. Please book at least 12 weeks in advance of your event.
EXPLORE RENTALS
A Brand Story You’ll Flip For
Whether you already know the exact dimensions you need or are still exploring possibilities, our team can help narrow down the right configuration for your project. This collaborative process helps ensure the final display feels proportional, intentional, and impactful within the space. Book a demo today!