The ‘retail concept’ is the next frontier in experiential brand marketing. Brands are increasingly launching retail destinations where consumers can interact with their products in a unique environment.The KitKat Chocolatory incorporates personalized brand activations throughout the space. One such element is an all red Split Flap. After each purchase, the display continuously clacks and flaps to feature each customer’s name and order number, creating a unique element of excitement for each visitor. We paired this totally modern concept of customer personalization with retro-inspired analogtechnology. It’s a unique experience that not only encouraging sales but also sparks an unforgettable moment that we look to create when we developed this pop-up.- Eileen Whitta – Marketing Manager, KitKat Chocolatory
Our displays are usually used to convey a message, but the Split Flap adds an element of magic to information. In a space as whimsical as a candy shop, that extra bit of magic can go a long way in transporting guests from their everyday world to the perfectly crafted experience you’ve built for them. Ultimately this is the biggest strength of effective visual merchandising. When your retail displays can go beyond simply showcasing product and seve to bring visitors into your world, you can create an experience that resonates with them, and that lasts long after they leave your space. Strong impressions encourage visitors to become patrons while in store, but they also encourage brand loyalty outside those walls as the positive and immersive experiences form fond memories and are tied to positive feelings. Learn more about how Oat Foundry can help build the perfect store front display for your brand, and take your retail space, gallery, for hospitality space to the next level. Reach out to our team today, and we can partner with you to bring any idea to life!
“We paired this totally modern concept of customer personalization with retro-inspired analog technology. It’s a unique experience that not only encouraging sales but also sparks an unforgettable moment that we look to create when we developed this pop-up.” – Eileen Whitta – Marketing Manager, KitKat Chocolatory