If you have ever bought a snack or drink in Tel-Aviv, you have probably used one of Nayax’s devices. As a payment software and hardware development company, Nayax offers products ranging from transit ticketing systems to vending machine payment processors. Back in 2016, Nayax looked to upgrade its office space to further expand its internal think tank.
How do you go beyond mere aesthetics in office design?
What We Built
4 Row x 32 Column Split Flap
Dimensions
28.2″ H x 93.4″ W x 5″ D
Features
Classic Black finish
In office decor and design, there must be a balance between functionality and aesthetics.
When approaching a redesign such as Nayax’s, most brands have two goals: make it functional and make it look great. The actual process of balancing functionality and aesthetics, however, is easier said than done. According to the Gensler Design Forecast (1), the two goals are also intertwined and a strategic asset for brands, as “beauty drives performance,” and impacts both the employee and client experience.
The challenge? Often, it’s project resources.
Aesthetics and functionality in design often compete for the same resources. From the actual physical space to maintenance, to concealing technology, functionality requires core infrastructure, while aesthetics are defined by finishes, materials, and visual appeal.
Functionality in modern office design.
Functionality is the foundation of modern office design, covering everything from accessibility to clear wayfinding to clean architectural lines. Functionality often comes with both best practices and necessities, keeping everything “up to code”.
Elements of functional design typically include:
- Ergonomics
- Accessibility
- Electrical
- Technology
- Wayfinding and Signage
- Acoustics
Essentially, functional elements are features that make a building a safe, productive environment.
Aesthetics in modern office design.
Aesthetics in modern office design are often deprioritized over functionality, especially with projects that require highly functional spaces. However, aesthetics can be a key differentiator for brands, impacting everything from office culture to sales. Aesthetics tell the story of what a space “is” and the brand behind it. It’s a working first impression and framework for how people feel, work, and perceive a space.
Elements of aesthetics in an office design typically include:
- Sensory Engagement
- Emotional Impact
- Identity and Branding
- Narrative
- Visual Appeal
- Design Style
For Nayax, the goal of their redesign’s aesthetic was to create a loftlike, homey office space.
Striking a balance at Nayax.
Nayax wanted to keep their brand roots alive in a modern atmosphere. From earth tones of teal and muted yellows to natural wood accents, brick, and subway tile, Nayax nailed the look of their space, creating a “homey” yet minimal aesthetic. In terms of functionality, the space blends building materials, incorporates a modern office kitchen for employees, and includes communal hubs for coworking.
In terms of office communication, wayfinding, signage, and brand messaging, Nayax prioritized innovation and style. Striking the perfect balance between functionality and aesthetics, the brand invested in an Oat Foundry Split Flap office message board.
The Nayax custom Split Flap is an interactive, ever-changing message board, leaderboard, concierge, and key focal point.
The versatility of the Oat Foundry Split Flap ranges from office communication to brand messages. As a functional office message board, the Split Flap toggles between client and employee shoutouts, greetings, sports scores, and company updates. As a sales leaderboard, companies similar to Nayax can use it to share progress on sales, leads, and demos. An office Split Flap concierge can rotate through office events and meetings, as well as transit and weather updates.
Screenless, analog look with the convenience of digital.
In terms of day-to-day use, Split Flap functions as a mechanical board (similar in scale, size, and legibility to classic Solari boards). On the backend, Split Flap is updated through our web app, providing the ease and convenience of digital without adding another screen. With an analog interface, the Split Flap is an architectural element that draws on minimal 21st-century design. The Split Flap “aesthetic” complements a range of design styles, from modern minimalist to industrial to luxe.
Oat Foundry Split Flap’s customizations, size, scale, and legibility.
As the only US-based company that builds custom commercial Split Flaps, Oat Foundry ships internationally, directly from our Philadelphia workshop. As every display is built to order, a branded Split Flap can be customized with frame color, symbols, logo, and color flaps, in addition to the standard alphanumeric characters.
Inspired by the “Solari” departure boards once found in European train stations and airports, the Oat Foundry Split Flap most closely resembles the classic design. Legible from up to 100 ft. away, the Split Flap features an ADA-compliant font. Oat Foundry Split Flaps can also be scaled to fit unique office spaces, with 100+ size configurations.
Oat Foundry’s Split Flap Module (left) vs. Consumer Signage
Analog-style, character-driven offices are on the rise.
The modern office continues to evolve. Shifting away from high-tech, minimal-heavy spaces, the new approach to office design is all about visual interest (2). Featuring character-driven design elements such as bespoke items, reclaimed objects (3), vintage artifacts (4), and an emphasis on low-tech, this approach completely reimagines traditional design styles. An “analog” personality aesthetic adds warmth to industrial, craft to minimalist spaces, and creativity to luxe-style interiors, redefining what it means to operate within pre-existing design frameworks.
Oat Foundry Split Flaps stand up to other signage.
Mechanical Split Flaps from Oat Foundry provide a much-needed respite from video walls, monitors, and hot screens. From long-range visibility to a modern, sleek design, we take pride in customizing and sizing our Split Flaps to unique offices and aesthetics. The perfect balance of form and function, our large-scale Split Flaps last for decades, providing a signature, long-lasting staple to an office space.
