3 ROWS x 24 COLUMNS
Black Sheet Metal Casing
Black Flaps with Stock Font
The Starbucks Reserve aims to achieve the highest level of coffee quality. Their luxury experience offers customers a selection of uniquely roasted coffees that are brewed, blended, aged, and infused on-site to create surprising tastes.
In shopping malls around the world, Starbucks Reserve Bars are opening alongside luxury retailers like Gucci, Coach, Kate Spade, and more, thereby associating their experience with high-end fashion brands.
When designing a new location in the Punto Valle mall in Monterrey, Mexico — one of the most upscale shopping centers in the country — Starbucks Reserve wanted to create a new kind of luxury experience that engages all of the senses and differentiates them from other retailers.
To accomplish their goals, Starbucks Reserve reached out to Oat Foundry to design a 3-row-by-24-column Split Flap Display. The smart train-station Flickerboard with individual flaps that clack and change to show new messages was a perfect match for the chic roastery.
New coffee offerings are instantly sent to the display from an iPad on-site, allowing managers to easily display what’s available on any given day, and provide customers with an entirely new experience.
The Oat Foundry Split Flap Display not only helps Starbucks Reserve to stand out among other luxury shopping destinations, but it creates an atmosphere that activates all of the senses — including sound. Guests can see, smell, and taste the coffee, and, now, they can hear the Flickerboard clacking, creating a multi-sensory engagement unique to only Starbucks Reserve in the Punto Valle mall.