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Oat Foundry’s Analog Dictionary

analog adjective

an·a·log | \ˈa-nə-ˌlȯg \

Definition of analog

The antithesis of the digital world, not involving or relating to the use of a screen — The ability to physically move and change; modern, but rooted in nostalgia. Interactive and feels like magic.

Antonyms: digital, screens, TVs

Split Flap

split flap noun

\ ˈsplit-ˈflap \

Definition of split flap

The split flap is an analog alphanumeric display that uses movement to show changing text. The split flap came into popularity in the mid-century as a staple at airports, train stations, and other transit hubs.

Most importantly: not a screen!

You might also know it as: flip board, flap board, departures board, flippy, or flappy sign.

flap noun

\ ˈflap \

Flaps are the core component of our Split Flap displays. Each alphanumeric character is split across two flaps (get it?). Our flaps are thick polypropylene. The black material is screen-printed with white lettering for our classic Oat Foundry flaps.

Check out Station Craft’s two displays which use our classic font.

artboard noun

\ ärt-bôrd \

An artboard is the print layout file for your flap set. Every artboard has 50 flaps, mostly alphanumeric characters. Our standard artboard for flaps uses the Oat Foundry font, designed to meet ADA signage requirements. We have printed a variety of custom fonts, icons, logos, and colors for Split Flap displays. Swap out any symbols you don’t need for custom colors!

Check out Sweetgreen’s display that uses custom fonts, icons, and colors and 12 Bones Brewery uses their logo right on their flaps!

carousel noun

\ ˌkerəˈsel \

Our production team inserts each of the 50 flaps, in order, into the carousel wheels. Once in the Split Flap, the carousel is rotating through the flap sets to land on the letter, number, symbol, or color to display.

Check out KitKat’s display with custom red carousels.

module noun

\ ˈmäjo͞ol \

A module is the sheet metal container for the carousel with 50 flaps, a motor, and a few other electrical components. Each module is 6 inches tall and 3 inches wide.

Check out Erosion Wine’s display with custom metallic modules.

rows and columns noun

\ rōz and ˈkäləmz \

Since our Split Flaps are made-to-order and customizable, we use the count of rows and the count of columns as a quick reference to indicate the overall size of a sign. This measurement is the number of modules down and the number of columns across. Multiply it together and you’ll also get the total number of modules in a sign. Rows and columns are frequently abbreviated to “R” and “C.” Some of our favorite sizes worldwide are: 3Rx24C, 4Rx32C, and 6Rx24C.

header panel noun

\ ˈhedər-ˈpanl \

Each Split Flap has a sheet metal bar across the top. This header panel is 4 inches tall. You’ll find your on/off switch for the sign nestled in this panel and the power cable.

Check out Flight Wine’s display with a custom header vinyl.

animation noun

\ ˌanəˈmāSH(ə)n \

An animation is the intentional rotation effect used to move your flaps – across the sign – from one message to the next. Our software team has designed and developed over 20 beautiful animations. Some of our personal favorites are: Spiral, Left-to-Right, Snake Down, and Matrix. Custom colors really stand out in animations!

Check out our queue of animations here.

webapp noun

\ web-ap \

Our WebApp is a browser-based operating software that allows you to control your Split Flap. Our WebApp allows you to build new content, edit saved messages, and design a schedule. Any custom software would be accessible and controlled via the WebApp as well. We have a variety of Split Flap owners connected to POS systems, calendars, quote generators, and more to auto-populate their sign with messaging.

Split Flap Software 4


mellowtron noun

\ ˈmeləˌträn \

Mellowtron is a cannabis recommendation engine. It is an interactive physical dashboard that allows users to input their desired outcome.

The backend is a machine-learning algorithm powered by budboard. The algorithm generates the cannabis product recommendations based on your dispensary’s inventory.

Bonus: it can pair with a Split Flap!


moods noun

\ mo͞odz \

The first step to receiving your personalized recommendations is to determine how you would like to feel. Mellowtron’s dashboard has five available moods: Relaxed, Focused, Inspired, Energized, and Peaceful.


faders noun

\ ˈfādərz \

Faders are the vertical dials paired with the five Moods. Slide the faders up for the Mood(s) you want to feel. These inputs are integral to the algorithm. The location of the mood faders directly affects your recommendation results.


side panels noun

\ sīd-ˈpanlz \

Mellowtron has a beautiful wood side panel on each side.


Fast Box

fast box noun

\ fast-bäks \

FastBox is hand-held analog signage used for calling plays from the sidelines. The sign uses flip-dot technology for rapid-fire updates that are highly visible.

As Seen on TV: You may see it in action while watching the Philadelphia Eagles on defense!

enclosure noun

\ inˈklōZHər \

A secure enclosure keeps FastBox’s flip-dot panel safe. We’ve designed the enclosure to be lightweight and weather-proof. FastBox is ready for traveling to games across the country, playing outside in inclement weather, and getting tackled by a linebacker.

Read more about how we designed this unique product.

flip dots noun

\ flip-däts \

The flip-dot panel is the core of this signage display. The dots themselves are two-sided. Each side is a high-contrast color which makes the sign legible from great distances. A small electromagnet flips the dots to one side or the other. These rotations occur in the blink of an eye.