Shapes and Styles of a Brand
Which materials best convey your brand and its message?
Which lines help your signage take shape?
We’ve done a number of custom signs for a number of different brands – each at varying levels of complexity, cost, and scope.
Modern
For a sleek more modern design, materials like acrylic and polished metals often turn out great. Sometimes they can be combined with a natural clean wood as well for contrast. The key to this brand communication is clean lines and clean surfaces, with the addition of LEDs to provide a natural glow to the sign.
The idea behind the Guru sign was to have an embossed logo (visually and physically) sit on top of a smoked acrylic backer. Standoffs would separate the smoked acrylic from the opaque white acrylic back plane. This allowed for wiring to the LEDs and gave enough room for the light to reflect back and diffuse.
An option for combining some of the classic wood look with a more modern feel are copper inlay signs. These also have the benefit of scaling well, so that we can make a sign that’s 2 feet long (Social Code) or 20 feet long (Thinkfest).

