An Unforgettable Installation

Whether you’re a boutique pop-up shop or a national retailer, your stores visual merchandising can make or break your success. From the signage used in window displays to the physical layout of your store, visual merchandising allows you to create an experience for your customers.

visual merchandising displays

Split Flap is a one-of-a-kind, unforgettable installation: the intersection of mesmerizing art, electro-mechanical complexity, and updated interactive technology – a major brand investment for any space.

Split Flap Display in Visual Merchandising

Split Flap Displays are no longer being used in transit stations across the U.S. Instead, businesses in a variety of industries are utilizing the distinct capabilities of a Split Flap Display to draw in the attention of more consumers and ultimately, increase their sales.

Check out what we did for Lucky Dorr, a bar at Wrigley Field, home of the Chicago Cubs:

Still using traditional visual merchandising tactics? Split Flap Displays can amplify your retail locations uniqueness, transforming shopping from an everyday activity into an experience.  Oat Foundry can create a customized Split Flap Display that meets the needs of your visual merchandising campaign, whether you’re listing sale prices of goods or simply generating brand awareness. Contact us today to learn more.  Here are some examples of how to use Split Flap in your storefront or merchandising display:

Sale Pricing Updates

Attention-Grabbing Animations

visual merchandising signage

How Oat Foundry Makes Split Flap Displays

Each Oat Foundry Split Flap Display contains an array of individual modules.  Each module comes with 50 unique character flaps and its own driving motor.  Using a hall effect sensor, the modules continuously track their home position to avoid miscommunication.  The Oat Foundry Split Flap Display runs on Linux and has a cloud based messaging interface so you can send it your custom messages from anywhere in the world – manually or autonomously.  See below how you can talk directly to your Split Flap Display anywhere, anytime.

The Split Flap is designed and manufactured with over 5,800 parts per standard 48 module display which runs on 110-220V power. Numbers, letters, and characters are displayed on each flap, precisely rotated to show the desired message commanded by our interface.

From sheet metal and PCB design to how we get the motors to turn the flaps, Oat Foundry designs and manufactures every part of our Split Flap Displays right here in our shop just outside of Philadelphia, PA.

digital visual merchandising

Talk to Your Split Flap

with our custom Split Flap Web App

Create Message

visual merchandise display

Choose from Saved Messages

visual merchandise signage

Schedule Your Messages

digital visual merchandise display

View Pending Messages

digital visual merchandise signage

What Makes Us Different

Our Split Flap Display is updated for the 21st century and fully customizable.  Our web app was built from the ground up with the Split Flap in mind so each of the thousands of parts work in harmony instantly once you press “Send” on your message.  Our Split Flap Display can also be integrated with a variety of API’s including common social media platforms, point of sale systems, transit systems, weather, messaging services, and more.  The WiFi and Bluetooth capabilities directly incorporated into our display offer a host of new applications for this nostalgic tech.

Oat Foundry also offers various levels of customization options to tailor your Split Flap to fit your brand.  From our standard black with white text, you can change the sheet metal (cabinet) color as well as the flap/font color to fit your needs.  If color isn’t enough, we can also build in a custom font package as well as several custom characters (like emojis or logos) that fit the message you’re trying to send – all in any size you’d like.

visual merchandise display
visual merchandising display

Order Form

    Your Name (required)

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    Your Phone (required)

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    Custom Sizing:

    Dimensions of the install space or ideal display dimensions (H x W)

    How will you use the Split Flap? / Questions?


    Have questions about pricing or a custom size split flap display?

    Curious how the tech works or how it can work for you?

    Just reach out here and we’ll get back to you as soon as the next letter flaps.