An Oat Foundry Picture Flap is an image-based version of the classic Split Flap, inspired by our flagship design. Each board is printed with your desired images to create collages, logo walls, photo booth backdrops, and brand portfolios. The modular design of our Picture Flap displays, organized in 12-inch units, allows for endless layout possibilities, tailored to fit seamlessly into your space.
Pricing for Picture Flap starts at $20k.
SPECIFICATIONS
Picture Flap Product Details
Overall Dimensions
Customizable, depending on overall square footage.
Recommended starting size: 48.5 inches (height) x 72 inches (width) or 4 rows x 6 columns.
Module Dimensions
12.125 inches (height)
12 inches (width)
9.5 inches (depth)
Customizations
All Picture Flap artwork is custom-printed with your graphics (or your client’s graphics), making each sign 100% unique to your branding, your photos, and your style.
Each module contains 20 flaps.
Lead Time
12-16 Weeks, depending on overall square footage.
Inquire with our sales team for expedite options.
Durability
Picture Flap is an architectural product, intended to last for years and years.
Warranty
Picture Flap is covered by Oat Foundry’s Five-Year Warranty.
Read more >
Location
Picture Flap is only rated for indoor installation.
Location
Picture Flap is only rated for indoor installation.
Installation
While many clients opt to install Picture Flap themselves as part of a larger renovation or construction project, add-on services are available for commissioning up to white-glove installation by our Oat Foundry team.
Sound
35dB to 50dB, depending on the number of modules rotating at the same time. The sound of our Picture Flap is often compared to white noise, such as a light rain. Picture Flap is our quietest flap-based product option.
Picture Flap Styles
Make it your own
Every Picture Flap is completely unique, printed with your selected artwork. By combining modules together, we can create displays sized specifically for your space, content, and creative goals. Stick with one of these styles, or mix and match some combination of them across the 20 flaps.
High-Resolution Photography
High-resolution photography stands out as a kinetic installation when printed for a Picture Flap display.
Vector Graphics
Vector artwork is the easiest to scale across a large Picture Flap installation.
Branding & Logos
Your logo has never looked cooler than when it flips through on a Picture Flap.
Large Countdown
If Split Flap characters are smaller than what you need, try scaling up your count on Picture Flap modules.
Brand Messaging
Call attention to your value proposition, new announcements, or core values on a Picture Flap display.
Featured: Trade Show Rental Display
Illustrations
Picture Flap is essentially a giant flipbook for your artwork, cascading flaps to reveal your image.
Featured: Picture Flap for Boston Children’s Hospital
Sizing
The modular design of Picture Flap allows you to tile out the modules to reach your desired size. Pricing is determined by overall sign size, as well as any additional customizations. We offer one module size: 12″ x 12.125″ x 9.5″ with 20 Flaps.
Sensory Sound That Tells a Story
Create a viewing experience that fits your space. The speed of Picture Flap can accelerate to make the sound of the flaps more audible and pronounced, or slowed to soften. The sound of the Picture Flap is compared to light rain, and useful in settings as white noise or to drive attention at trade shows, festivals, and conferences.
Experiential Engagement
Picture Flap Use Cases
9 Row x 7 Column Display with Navy Blue Sheet Metal Casing
Ralph Lauren’s Women’s Flagship Store, located on Madison Avenue, uses a frequently refreshed Picture Flap (with new imagery) to reflect the brand’s latest looks, creating an experience that resonates with customers year-round. The display has a custom-built frame tailored to match the Ralph Lauren aesthetic.
PICTURE FLAP FOR RETAIL
5 Row x 6 Column Display in Classic Black Casing
Heritage Towers in Lewisville, TX is making a name for themselves as a luxury living experience. The Heritage Towers Picture Flap, located in the leasing office, tells the story of life in Texas, rotating through imagery of the state fair, food culture, and popular Lewisville attractions.
PICTURE FLAP FOR LOBBIES
5 Row x 17 Column Display in Classic Black Casing
A 17-foot Picture Flap display is within the renovated Banner Club at Rogers Centre in Toronto, paying tribute to the Blue Jays through iconic images of players such as José Batista and Tony Fernandez. The display also highlights key moments from the ‘92 and ‘93 World Series. See how the motion of the board connects fans to the team’s history in a visually appealing way.
PICTURE FLAP FOR STADIUMS
Your Brand Story, In Images
Create an endless flow of collages, brand visuals, and product showcases with Picture Flap. Tell the unique story of your brand through images, then bring them to life life a wall-sized flip book. With 30 transition styles, you can control the speed and timing of your display, updated via our free content management system.
Not ready for a quote? Try our quiz to find the right display for you.
Take the Quiz
A Brand Story You’ll Flip For
Learn how brands all over the world are using Picture Flap to tell compelling stories within their space.
Get in touch with our team to get started.